{"_buckets": {"deposit": "08b4edbc-aedc-436c-8932-3a25fd2e94f9"}, "_deposit": {"id": "1642", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1642"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1642", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1642", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CONSUMER BEHAVIOR ON CHOICES OF BANKS IN MYANMAR ( Ni Ni Khin, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objective of this study is to find out the factors influencing on consumer choice of banks in Myanmar. To meet with this objective, descriptive research type had been used along with the convenience sampling method and obtained primary data within time frame of the study. Structured questions were prepared to ask the total bank users 130 were selected from four banks: Kanbawza Bank Limited, Ayeyarwady Bank, Cooperative Bank (CB) and Yoma Bank. Five–Point Likert Scale was used to analyze the objective that influencing factors of consumer choice of banks. According to this study, the product and service factor is the most significant factor among all factors: social, cultural, personal, product and service, and psychological factors while choosing the bank by their customers. And it is also found that psychological factors stand the second important factor in this study. It is suggested that the banks should attract new customers and retained existing customers by improving safety and expanding their networks to achieve effectiveness while providing their banking services to their customers. Moreover, it also is suggested all banks to continuously upgrade information technology in providing their service with minimum time to solve some inconveniences, to fulfill consumer needs such as facilitating process in loan for business in line with international banking standard."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ni Ni Khin (MBF - 38).pdf", "filesize": [{"value": "1138 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1138000.0, "url": {"url": "https://meral.edu.mm/record/1642/files/Ni Ni Khin (MBF - 38).pdf"}, "version_id": "0d7689d2-7b2f-4870-a252-e75db8e672c9"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Khin Nwe Ohn"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ni Ni Khin (MBF - 38)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "FACTORS INFLUENCING CONSUMER BEHAVIOR ON CHOICES OF BANKS IN MYANMAR ( Ni Ni Khin, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001642", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1642", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CONSUMER BEHAVIOR ON CHOICES OF BANKS IN MYANMAR ( Ni Ni Khin, 2019)"], "weko_shared_id": -1}