{"_buckets": {"deposit": "12716bf5-bff7-4012-b122-81473bbcb4fb"}, "_deposit": {"id": "1638", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1638"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1638", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1638", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON REPURCHASE INTENTION OF IPANEMA (Hayman Kyaw, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to evaluate the effect of brand image and product attributes on\r customer satisfaction and repurchase intention of Ipanema. Analytical research method is used\r to explore the objectives of the study. The structured questions are asked to 126 respondents\r who purchase Ipanema shoes from Myanmar Plaza, Hledan, Junction Square, Dagon Centre,\r Junction Mawtin, Junction City, Sein Gay Har, City Mall, Yankin Centre in Yangon. The\r results show that brand image and product attributes of design, durability, comfort and price\r significantly influence on customer satisfaction of Ipanema. Furthermore, customer\r satisfaction has a positive effect on repurchase intention to Ipanema. Therefore, Ipanema\r marketers should build positive brand image and provide better product attributes to increase\r customer satisfaction and to promote repurchase intention on Ipanema."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hayman Kyaw (MBA - 28).pdf", "filesize": [{"value": "526 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 526000.0, "url": {"url": "https://meral.edu.mm/record/1638/files/Hayman Kyaw (MBA - 28).pdf"}, "version_id": "5905e65d-72bf-4ab8-8565-c0b1f73c6317"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hayman Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON REPURCHASE INTENTION OF IPANEMA (Hayman Kyaw, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001638", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1638", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON REPURCHASE INTENTION OF IPANEMA (Hayman Kyaw, 2019)"], "weko_shared_id": -1}