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  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS IN MYANMAR (A CASE STUDY OF AYARWADDY FARMERS DEVELOPMENT BANK)

http://hdl.handle.net/20.500.12678/0000001635
http://hdl.handle.net/20.500.12678/0000001635
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58586527-8612-49ef-bf84-4778bc83489c
None
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Khin Khin Khin Myat Thu Hlaing (EMBF - 14).pdf (1163 Kb)
Publication type
Thesis
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Publication
Title
Title CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS IN MYANMAR (A CASE STUDY OF AYARWADDY FARMERS DEVELOPMENT BANK)
Language en
Publication date 2019-12
Authors
Khin Khin Myat Thu Hlaing (EMBF - 14)
Description
Offering attractive saving schemes through the national network of Post Offices can potentially play a vital role in mobilizing savings from the approximately 75% of adult population that are currently unbanked in Myanmar. The results of the study of a pioneering initiative from Ayarwaddy Farmers’ Development Bank (A Bank) offering savings accounts through Post Office branches show whether and how savings could be mobilized on a national scale. The study provided insights into the attitude and saving habits of postal saving customers and identified positive attitudes towards postal savings. It is found that postal savings customers currently perceive a lack of public awareness and delay in processing. Postal savings customers mainly choose postal savings due to higher interest rates and proximity. It is observed that postal savings customers have positive attitude towards postal savings. More efforts such as promotion and advertising of postal savings could be made to enhance public awareness of postal savings. Additionally, technological innovations could be introduced to reduce delay in processing and to improve convenience of the postal savings customers.
Identifier https://ecor.yueco.edu.mm/handle/123456789/517
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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