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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CLIENT PERCEPTION ON MICROFINANCE ACTIVIRIES OF AUNG NAING TOE CO-OPERATION SEOCITY ( Lwin Ma Ma Latt, 2019)

http://hdl.handle.net/20.500.12678/0000001615
http://hdl.handle.net/20.500.12678/0000001615
08220e5a-d467-4017-92d1-e24987613065
ee9ff1f3-4e2e-46cc-baa7-e80f79dc0d57
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Title
Title CLIENT PERCEPTION ON MICROFINANCE ACTIVIRIES OF AUNG NAING TOE CO-OPERATION SEOCITY ( Lwin Ma Ma Latt, 2019)
Language en
Publication date 2019-12-01
Authors
Lwin Ma Ma Latt (MBF - 28)
Description
This study attempt to investigates client perception on Microfinance Activities of Aung Naing Toe Microfinance Society, Microfinance plays a crucial tool for property reduction in Myanmar. This study aims to identified client perception on Microfinance Activities and to analyze the client perception on Microfinance activities of Aung Naing Toe Microfinance society. five areas of service qualify dimensions: tangibility, reliability, responsiveness, assurance and empathy is used for this for accessing service quality of Aung Naing Toe Microfinance .This Framework is only focus on measuring client perception between customer’s perceived service quality performance and expectation on service of Aung Naing Toe Microfinance by client.
To determine client perception, the demographics statistics method is applied to achieve objective of the study. The primary data is collected from 120 respondents who are randomly selected from Aung Naing Toe Microfinance Society in Dagon Seikkan Township,Yangon. Random Sampling method is used complete structural questionnaires.
The finding shows that user are satisfied with the responsiveness of the Aung Naing Toe Co-operative Society. Moreover the user perceive the service quality of service positively clients satisfy the Aung Naing Toe Microfinance and relationship of service quality satisfied by the clients.
Among the customer perception of five dimension offered by Aung Naing Toe Microfinance Assurance is the most satisfactory dimension and its leads to trust and confidence upon Aung Naing Toe Microfinance institution. However tangible is the weakest dimension for customer perception in this study .
All in all the study highlighted client perception of Aung Naing Toe Microfinance. Thus study pointed out customer specific needs should be understood for the progress of service quality Aung Naing Toe Microfinance should know perception to standardize relevant services. Aung Naing Toe management should support effective training on personal finance Loan should be systematically borrowed to improved better cash flow for Aung Naing Toe Microfinance and it customers.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Yee Yee Thane
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