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Item

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ANALYSIS OF WAITING LINE MANAGEMENT PRACTICES AND CUSTOMER SATISFACTION AT MYANMA APEX BANK ( Han Su Khine, 2019)

http://hdl.handle.net/20.500.12678/0000001611
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Han Han Su Khine (MBF - 15).pdf (694 Kb)
Publication type
Thesis
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Title
Title ANALYSIS OF WAITING LINE MANAGEMENT PRACTICES AND CUSTOMER SATISFACTION AT MYANMA APEX BANK ( Han Su Khine, 2019)
Language en
Publication date 2019-12-01
Authors
Han Su Khine (MBF - 15)
Description
Queuing in MAB is an approach that involves lining up of customers in bank hall in order to be served by bank personnel at each terminal (server). At any point in service time, customers usually move to the desk for one enquiries or the other. This and other obstructions result to much delay in customers waiting time. Delay in waiting time is becoming problem for customer satisfaction and, need to manage the time spent by customers in the banking hall to remain competitive. The aim of this study is to determine waiting time in queue by proper queue management and thereby maximizing customer satisfaction. The underlying mathematical concepts of queue models: arrival and service time distributions, queue disciplines and queue behavior were presented. The operating characteristic formulas for multiple server queuing model meant to evaluate performance of practical queuing systems were also presented. Data on the arrival time of customers and service time spent by customers to receive service were collected and analyzed. This research uncovered the applicability and extent of usage of queuing models in achieving customer satisfaction.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Prof. Dr. Soe Thu
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