{"_buckets": {"deposit": "f7bfe56f-69bc-48ae-a095-9048f084c1e0"}, "_deposit": {"id": "1605", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1605"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1605", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1605", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CONSUMERS BEHAVIOR INTENTION TOWARDS ORGANIC COSMETICS IN YANGON (Aung Myat Tun@ Mg Mg, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this study are to examine the influencing factors on consumers attitude\r and subjective norm and to analyze the effect of consumers attitude and subjective norm\r on behavior intention of consumers in Yangon. The study is conducted based on 385\r respondents who purchases from 8 organic shop in Yangon. Based on the survey results, it\r is found that health consciousness, appearance consciousness, eco literacy, and\r interpersonal influence have positive significant impact on attitude and subjective norm of\r consumers of organic cosmetics. In turn, attitude and subjective norm have significant\r effect on behavior intention of consumers towards organic cosmetics. The study\r recommends that marketers of organic cosmetics need to educate and communicate and\r reduce the waste of material usage to promote behavior intention of consumers towards\r their products."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Myat Tun @ Mg Mg (EMBA - 65).pdf", "filesize": [{"value": "339 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 339000.0, "url": {"url": "https://meral.edu.mm/record/1605/files/Aung Myat Tun @ Mg Mg (EMBA - 65).pdf"}, "version_id": "5f4b5fb2-2100-43e1-9d53-8bc36f0524ce"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Hla Hla Myo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Myat Tun @ Mg Mg"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CONSUMERS BEHAVIOR INTENTION TOWARDS ORGANIC COSMETICS IN YANGON (Aung Myat Tun@ Mg Mg, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001605", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1605", "relation": {}, "relation_version_is_last": true, "title": ["CONSUMERS BEHAVIOR INTENTION TOWARDS ORGANIC COSMETICS IN YANGON (Aung Myat Tun@ Mg Mg, 2019)"], "weko_shared_id": -1}