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  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER PERCEPTION ON LIFE INSURANCE SERVICE OF AUNG MYINT MOH MIN INSURANCE Co.,Ltd

http://hdl.handle.net/20.500.12678/0000001595
http://hdl.handle.net/20.500.12678/0000001595
fb172745-8b74-4e57-8834-08d559929dd6
0447bf74-853b-4142-815c-e5aca10c69a5
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Min Min Aung (EMBF - 26).pdf (329 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title CUSTOMER PERCEPTION ON LIFE INSURANCE SERVICE OF AUNG MYINT MOH MIN INSURANCE Co.,Ltd
Language en
Publication date 2019-12
Authors
Min Aung (EMBF - 26)
Description
This study focuses on customer perception on life insurance services provided
by Aung Myint Moh Min Insurance Co.,Ltd. The objectives of the study are to explain
the nature and the types of insurance service offered by the company and the customer
perception on the life insurance service provided by AMMM Co.,Ltd. Descriptive
research method was used to study the customer perception on insurance service
provided by AMMM Co.,Ltd. Primary data were collected from the 100 respondents
who are randomly selected by using simple random sample method from the
customers who came to AMMM Co.,Ltd offices within two months from 1st July to the
end of August. The secondary data were collected from the relevant books, on lines,
previously prepared research paper and internet website. Most of the customers of
AMMM Co.,Ltd are army personnel who tend to follow the rules and regulation
obediently laid down by their superiors. According to the survey results, it was found
out that despite slow progress of overall insurance services in Myanmar, life insurance
service operated by AMMM insurance Co.,Ltd has grown significantly. Based on the
findings, it is recommended that the government should remove the restriction on the
entry of foreign insurance companies so that local insurance company can merge with
foreign insurance companies which are much more experienced in international
insurance service and they can share their knowledge with local companies. In addition,
dissemination of insurance service knowledge should be made among Myanma people
so that insurance services grow in Myanmar.
Identifier https://ecor.yueco.edu.mm/handle/123456789/559
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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