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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER PERCEPTION TOWARDS RENTAL-PURCHASE SERVICE IN RENT 2 OWN (MYANMAR) CO., LTD (Kay Khine Kyaw Tun, 2018)

http://hdl.handle.net/20.500.12678/0000001582
http://hdl.handle.net/20.500.12678/0000001582
1d4af818-c6b5-4438-8d45-504290be1f2a
db7247fc-ddb9-45b0-b6e1-a9d151e04636
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Title
Title CUSTOMER PERCEPTION TOWARDS RENTAL-PURCHASE SERVICE IN RENT 2 OWN (MYANMAR) CO., LTD (Kay Khine Kyaw Tun, 2018)
Language en
Publication date 2018-12-01
Authors
KAY KHINE KYAW TUN
Description
This study focused on customer perception towards rental-purchase service of Rent 2 Own (Myanmar) Co., Ltd. The main objective of the study were to review rental-purchase service activities and to explore the customer perception towards rental-purchase service provided by Rent 2 Own (Myanmar) Co., Ltd., in Yangon. To meet this objective, descriptive research method was used in the study. Primary data were also collected by face-to-face interviewing with responsible persons of Rent 2 Own (Myanmar) Co., Ltd., and interviewing with customers. The secondary data were obtained from relevant textbooks, periodical report of the company, previously prepared research papers and internet websites. The randomly selected 120 respondents were asked for the customer perception with structurally prepared questionnaires. From the obtained data, it was found that Rent 2 Own (Myanmar) Co., Ltd is serving the increasing number of customers during two years from the establishment of the company and the amount of high mean value of customer perception on available service and employee service hold the main supporting of the company, the lowest mean values is the customer perception on terms and conditions. The study concludes that it should be more emphasized on terms and conditions. And it is also needed to focus to get the potential customers of other segments and to evaluate what the necessity and difficulties of customer and how the service are effectiveness and efficiency.
Thesis/dissertations
Yangon University of Economics
Daw Htay Htay
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