{"_buckets": {"deposit": "80195570-da3a-44f3-afeb-9418ee4d169c"}, "_deposit": {"id": "1577", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1577"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1577", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1577", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ADOPTION OF INTERNET BANKING SERVICES IN MAB BANK ( Si Thu Win, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This thesis reports the findings of a study concerning the factors influencing on the customer adoption and uses of Internet Banking services in Myanma Apex Bank. This study investigates costumers‟ adoption within the context of MAB Internet Banking services and research framework is based on the extension of Decomposed Theory of Planned behavior which mainly includes the factors such as customer attitude, subjective norms, perceived behavioral Control. For this study, descriptive method is used and questionnaire survey using Google Form was conducted to gather the primary data and 100 complete responses were gathered from banking customers who were internet banking users. The findings show that intention to adopt Internet banking services can be predicted by attitudinal and perceived behavioral control factors, but not by subjective norms. Awareness of internet banking services is essential and effective digital marketing should be needed to educate potential customers. Messenger Chatbot should be used to support the customer experience through customer journey. It is essential to provide a well-designed and user-friendly web site to attract potential customer‟s attention as effective delivery channels. Regular surveying of customer‟ requirement should be conducted to ensure continuous improvement. Security provisions should be posted on bank‟s web site clearly to create customer confidence. Internet banking is a way of cash-less society which play a vital role in socioeconomic. Thus, the banks should implement internet banking system to speed up the digital-economy in the near future."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Si Thu Win (EMBF - 56).pdf", "filesize": [{"value": "801 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 801000.0, "url": {"url": "https://meral.edu.mm/record/1577/files/Si Thu Win (EMBF - 56).pdf"}, "version_id": "2b6c5cda-28fa-478d-b3ff-119233813acd"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Yee Yee Thein"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Si Thu Win (EMBF - 56)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER ADOPTION OF INTERNET BANKING SERVICES IN MAB BANK ( Si Thu Win, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001577", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1577", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ADOPTION OF INTERNET BANKING SERVICES IN MAB BANK ( Si Thu Win, 2019)"], "weko_shared_id": -1}