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Item

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FACTORS INFLUENCING ADOPTION OF ONLINE SHARE TRADING AT YANGON STOCK EXCHANGE ( Zay Yar Lynn, 2019)

http://hdl.handle.net/20.500.12678/0000001565
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f0976fc5-4e4d-4df6-a05d-187fdfc1617f
None
Name / File License Actions
Zay Zay Yar Lynn (MBF - 84).pdf (761 Kb)
Publication type
Thesis
Upload type
Other
Title
Title FACTORS INFLUENCING ADOPTION OF ONLINE SHARE TRADING AT YANGON STOCK EXCHANGE ( Zay Yar Lynn, 2019)
Language en
Publication date 2019-12-01
Authors
Zay Yar Lynn (MBF - 84)
Description
The main objectives of this study are to examine the factors influencing adoption of online share trading at Yangon Stock Exchange (YSX) in terms of internet skills, social and cultural, perceived advantages, and attitude towards adopting and to analyze the effect of those influencing factors on adoption of online share trading at YSX. Descriptive research method and data of both types, primary and secondary, have been used for the study. Secondary data has been collected from relevant text books, publications, YSX records, YSX websites, previous MBF theses from library of Department of Commerce and previous research papers from internet websites. For primary data, using convenience sampling, 120 questionnaires were distributed and used for analysis. The structured questionnaire containing 10 questions on demographic, 28 questions on influencing factors and 9 questions on adoption of online share trading was employed. The survey was administered between May 2019 and October 2019 and data analysis was done by using SPSS software. Various tools utilized for data analysis were mean, Pearson correlation and regression analysis. The results showed that among the influencing factors examined, perceived advantages factor influences the investors the most to adopt online share trading. It also affects the investors the most and was followed by internet skills factor and social and cultural factor, whereas investors‟ attitude towards adopting factor was identified as the least significant factor that affects the adoption of online share trading by investors at YSX. Consequently, it is suggested that YSX and securities companies should try to make investors more aware of the benefits of using online share trading and how to use online share trading platforms easily by conducting seminars and workshops as well as giving out pamphlets and brochures in order to encourage investors to adopt and use online share trading more.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Tin Tin Htwe
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