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Co-operative College, Mandalay
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Cooperative College, Phaunggyi
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Co-operative University, Sagaing
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Co-operative University, Thanlyin
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Dagon University
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Kyaukse University
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Laquarware Technological college
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Mandalay Technological University
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Mandalay University of Distance Education
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Mandalay University of Foreign Languages
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Maubin University
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Mawlamyine University
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Meiktila University
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Mohnyin University
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Myanmar Institute of Information Technology
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Myanmar Maritime University
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National Management Degree College
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Naypyitaw State Academy
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Pathein University
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Sagaing University
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Sagaing University of Education
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Taunggyi University
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Technological University, Hmawbi
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Technological University (Kyaukse)
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Technological University Mandalay
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University of Computer Studies, Mandalay
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University of Computer Studies Maubin
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University of Computer Studies, Meikhtila
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University of Computer Studies Pathein
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University of Computer Studies, Taungoo
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University of Computer Studies, Yangon
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University of Dental Medicine Mandalay
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University of Dental Medicine, Yangon
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University of Information Technology
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University of Mandalay
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University of Medicine 1
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University of Medicine 2
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University of Medicine Mandalay
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University of Myitkyina
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University of Public Health, Yangon
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University of Veterinary Science
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University of Yangon
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West Yangon University
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Yadanabon University
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Yangon Technological University
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Yangon University of Distance Education
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Yangon University of Economics
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Yangon University of Education
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Yangon University of Foreign Languages
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Yezin Agricultural University
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New Index
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Item
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FACTORS INFLUENCING ON CUSTOMER CHOICE FOR INTERNATIONAL BANKING SERVICES ( Devi Aung, 2018)
http://hdl.handle.net/20.500.12678/0000001545
http://hdl.handle.net/20.500.12678/0000001545e9c7d146-54ed-4b31-af76-22623de99775
ef70f570-e6e4-4eb3-bf77-edec122c66ec
Name / File | License | Actions |
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Devi Aung MBF.pdf (400 Kb)
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | FACTORS INFLUENCING ON CUSTOMER CHOICE FOR INTERNATIONAL BANKING SERVICES ( Devi Aung, 2018) | |||||
Language | en | |||||
Publication date | 2018-12-01 | |||||
Authors | ||||||
Devi Aung | ||||||
Description | ||||||
The main purpose of this study is to find out the factors that have influence in customer choice on international banking services in Yangon. The data and information are collected and evaluated through questionnaire and also making interview with bank managers. In order to collect data for analysis, completed 132 questionnaires were collected from customers within three months. After that Statistical Packages for Social Sciences (SPSS) was used and analytical techniques like correlation and coefficient analysis, and descriptive analysis. As results of this thesis, it was found that most important factors are speed and service quality and financial factors. The second important factor is technological factor. Therefore, such factors should be considered seriously by the banks for better services for international banking. The banks should be improved about safety of fund and efficient service quality and reducing service fee, interest rate on loan for expending their business, suitable conversion rate for trade services. Moreover, it is required to upgrade information technology structure for solving server failure, connection error and make sure secured connectivity on all bank transactions related with international banking services. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Khin Nwe Ohn |