MERAL Myanmar Education Research and Learning Portal
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Exploring Customer Satisfaction towards Service Quality of Selected Express Business (Yee Yee Than, Khine Tin Zar Lwin and Nwe Nwe Aung, Vol 4, 2012)
http://hdl.handle.net/20.500.12678/0000001537
http://hdl.handle.net/20.500.12678/0000001537927ed468-6d0e-42d2-b3d5-6b1c443cbf59
65bf16a6-8dcb-437a-97cf-28326a8b4e22
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Journal article | ||||||
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Title | ||||||
Title | Exploring Customer Satisfaction towards Service Quality of Selected Express Business (Yee Yee Than, Khine Tin Zar Lwin and Nwe Nwe Aung, Vol 4, 2012) | |||||
Language | en | |||||
Publication date | 2012-01-01 | |||||
Authors | ||||||
YEE YEE THAN | ||||||
KHINE TIN ZAR LWIN | ||||||
MA NWE NWE AUNG | ||||||
Description | ||||||
Service quality and customer satisfaction are related concepts that the companies must focus on if they are to maintain competitive advantage. In addition, the level of service quality reflects the general well being of a society.Accordingly, the aim of this paper is to describe how customer evaluated service quality and whether they were satisfied with the service quality provided by the five express businesses on Yangon Mandalay Route. From the analysis, it was found that customers were not generally satisfied with the service quality because their expectations were higher than their perception. Findings also provide the possible implications for the gaining greater customer satisfaction by improving the service quality of each express business. |
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Keywords | ||||||
service quality | ||||||
Journal articles | ||||||
Yangon University of Economics Research Journal | ||||||
Thesis/dissertations | ||||||
Yangon Institute of Economics |