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Item

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Exploring Customer Satisfaction towards Service Quality of Selected Express Business (Yee Yee Than, Khine Tin Zar Lwin and Nwe Nwe Aung, Vol 4, 2012)

http://hdl.handle.net/20.500.12678/0000001537
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65bf16a6-8dcb-437a-97cf-28326a8b4e22
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YYT,KTZL,MNNA.pdf YYT,KTZL,MNNA.pdf (7179 Kb)
Publication type
Journal article
Upload type
Other
Title
Title Exploring Customer Satisfaction towards Service Quality of Selected Express Business (Yee Yee Than, Khine Tin Zar Lwin and Nwe Nwe Aung, Vol 4, 2012)
Language en
Publication date 2012-01-01
Authors
YEE YEE THAN
KHINE TIN ZAR LWIN
MA NWE NWE AUNG
Description
Service quality and customer satisfaction are related concepts that the
companies must focus on if they are to maintain competitive advantage. In addition, the
level of service quality reflects the general well being of a society.Accordingly, the aim of this paper is to describe how customer evaluated service quality and whether they were satisfied with the service quality provided by the five express businesses on Yangon­ Mandalay Route. From the analysis, it was found that customers were not generally satisfied with the service quality because their expectations were higher than their perception. Findings also provide the possible implications for the gaining greater customer satisfaction by improving the service quality of each express business.
Keywords
service quality
Journal articles
Yangon University of Economics Research Journal
Thesis/dissertations
Yangon Institute of Economics
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