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Item
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INFLUENCING FACTORS ON CUSTOMER CHOICE OF LOAN PRODUCTS OF MYANMA ECONOMIC BANK (MEB) ( Ohnmar Thein, 2019)
http://hdl.handle.net/20.500.12678/0000001511
http://hdl.handle.net/20.500.12678/0000001511f902a8f4-212c-473b-a983-bafbcd5ca00a
db6fe72a-ca73-4a05-bfe8-8cfe7c3b6b28
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | INFLUENCING FACTORS ON CUSTOMER CHOICE OF LOAN PRODUCTS OF MYANMA ECONOMIC BANK (MEB) ( Ohnmar Thein, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Ohnmar Thein (EMBF - 45) | ||||||
Description | ||||||
This study focuses on the influencing factors affecting on loan product choice offered by Myanma Economic Bank (MEB). The aims of this study are o identify the loan services in MEB and to analysis the influencing factors on customer choice for loans of MEB. Structured questionnaire with 5- point Likert scale is used in order to collect primary data. Simple random sampling method is used in this study. 120 loan customers out of 186 from MEB are chosen as the sample population. The survey data show that most of the SME owners are middle aged people and they are using MEB loans for 2 or 3 years. There are four independent variables namely interest rate, collaterals, accessibility and repayment. Dependent variable in this study is SME loan choice decision. The regression result showed that repayment and accessibility have the strong positive relationship on loan choice. In additions, the result proved that accessibility has the strongest influence on loan choice. Thus, Myanma Economic Bank should focus on loan accessibility in order to get more customers. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Yee Yee Thein |