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Item

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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

INFLUENCING FACTORS ON CUSTOMER CHOICE OF LOAN PRODUCTS OF MYANMA ECONOMIC BANK (MEB) ( Ohnmar Thein, 2019)

http://hdl.handle.net/20.500.12678/0000001511
http://hdl.handle.net/20.500.12678/0000001511
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db6fe72a-ca73-4a05-bfe8-8cfe7c3b6b28
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Ohnmar Ohnmar Thein (EMBF - 45).pdf (599 Kb)
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Title
Title INFLUENCING FACTORS ON CUSTOMER CHOICE OF LOAN PRODUCTS OF MYANMA ECONOMIC BANK (MEB) ( Ohnmar Thein, 2019)
Language en
Publication date 2019-12-01
Authors
Ohnmar Thein (EMBF - 45)
Description
This study focuses on the influencing factors affecting on loan product choice offered by Myanma Economic Bank (MEB). The aims of this study are o identify the loan services in MEB and to analysis the influencing factors on customer choice for loans of MEB. Structured questionnaire with 5- point Likert scale is used in order to collect primary data. Simple random sampling method is used in this study. 120 loan customers out of 186 from MEB are chosen as the sample population. The survey data show that most of the SME owners are middle aged people and they are using MEB loans for 2 or 3 years. There are four independent variables namely interest rate, collaterals, accessibility and repayment. Dependent variable in this study is SME loan choice decision. The regression result showed that repayment and accessibility have the strong positive relationship on loan choice. In additions, the result proved that accessibility has the strongest influence on loan choice. Thus, Myanma Economic Bank should focus on loan accessibility in order to get more customers.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Yee Yee Thein
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