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A STUDY ON SUPPLY CHAIN MANAGEMENT PRACTICES OF CARBONATED SOFT DRINKS INDUSTRY IN YANGON (Ma Ei Ei Nyein, 2012)

http://hdl.handle.net/20.500.12678/0000001502
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81ea4f12-a542-4186-a631-108dc9518f37
None
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Ei Ei Ei Nyein M.com.pdf (664 Kb)
Publication type
Thesis
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Title
Title A STUDY ON SUPPLY CHAIN MANAGEMENT PRACTICES OF CARBONATED SOFT DRINKS INDUSTRY IN YANGON (Ma Ei Ei Nyein, 2012)
Language en
Publication date 2012-04-01
Authors
EI EI NYEIN
Description
This thesis aims to present the SCM practices of three major firms that produce carbonated soft drinks in Yangon. Those firms are MGS Beverages, Pinya Manufacturing and Loi Hein Company Limited. It is found that the supply chain of three firms starts purchasing and ordering of raw materials, transforming of these materials into intermediate and finished products, collecting the empty glass bottles back from the market, and then distribution of these products. They use international supply chain in purchasing ingredients. In internal supply chain of branding, MGS uses 3 brand names, Pinya uses 2 brand names, and Loi Hein uses 5 brand names. In pricing, all three firms apply competition-oriented pricing for all glass bottles products and demand-oriented pricing for PET bottles soft drinks. The soft drinks bottles are packed with cases/shell or plastic packs. Moreover, they practise the same distribution channels. MGS is a market leader in Yangon CSDs market.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon Institute of Economics
Daw Nwe Nwe Lin
697
512
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