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  1. Yangon University of Economics
  2. Department of Commerce

A STUDY ON SUPPLY CHAIN MANAGEMENT PRACTICES OF CARBONATED SOFT DRINKS INDUSTRY IN YANGON

http://hdl.handle.net/20.500.12678/0000001502
http://hdl.handle.net/20.500.12678/0000001502
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c866f09c-ce2e-4aec-a895-1ee9d2b24df5
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Ei Ei Ei Nyein M.com.pdf (664 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title A STUDY ON SUPPLY CHAIN MANAGEMENT PRACTICES OF CARBONATED SOFT DRINKS INDUSTRY IN YANGON
Language en
Publication date 2012-04
Authors
EI EI NYEIN
Description
This thesis aims to present the SCM practices of three major firms that produce carbonated soft drinks in Yangon. Those firms are MGS Beverages, Pinya Manufacturing and Loi Hein Company Limited. It is found that the supply chain of three firms starts purchasing and ordering of raw materials, transforming of these materials into intermediate and finished products, collecting the empty glass bottles back from the market, and then distribution of these products. They use international supply chain in purchasing ingredients. In internal supply chain of branding, MGS uses 3 brand names, Pinya uses 2 brand names, and Loi Hein uses 5 brand names. In pricing, all three firms apply competition-oriented pricing for all glass bottles products and demand-oriented pricing for PET bottles soft drinks. The soft drinks bottles are packed with cases/shell or plastic packs. Moreover, they practise the same distribution channels. MGS is a market leader in Yangon CSDs market.
Identifier https://ecor.yueco.edu.mm/handle/123456789/208
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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