{"_buckets": {"deposit": "ce46e483-979c-42d2-91e2-cd7b05cdc2d7"}, "_deposit": {"id": "1498", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1498"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1498", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1498", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING BRAND TRUST AND PURCHASING BEHAVIOR OF CUSTOMERS FOR JOHNSON \u0026 JOHNSON PRODUCTS", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to analyze the factors influencing brand trust and to\r investigate the effect of brand trust on consumer’s purchasing behavior towards Johnson \u0026\r Johnson products. The data is collected from 380 of Johnson \u0026 Johnson product users in\r Yangon by using personal interview method. The results indicate that brand credibility and\r brand intimacy have positive effect on cognitive brand trust. Thus, marketer needs to\r provide customer’s expectation and use effective communication with customers to be\r more familiar with the products. Moreover, brand innovativeness and brand intimacy have\r also positive effect on affective brand trust. Therefore, marketers need put more effort in\r innovate digital advertising and try to provide comfortable feeling to customers. In this\r study, brand trust has positive effect on all elements of purchasing behavior with Johnson\r \u0026 Johnson products. According to the study, most customers are ready to accept new\r products of Johnson \u0026 Johnson brand and committed to that brand. Moreover, customers\r have strong desire to continue their purchase and give positive words of mouth information\r to others. Thus, marketers need to retain the existing brand trust of Johnson \u0026 Johnson\r customers."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Aye Moe Paing (MBA - 59).pdf", "filesize": [{"value": "2679 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 2679000.0, "url": {"url": "https://meral.edu.mm/record/1498/files/Aye Aye Moe Paing (MBA - 59).pdf"}, "version_id": "25cf9845-fc93-4991-80dc-657bcc1ad14a"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Aye Moe Paing (MBA - 59)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/787"}, "item_title": "FACTORS INFLUENCING BRAND TRUST AND PURCHASING BEHAVIOR OF CUSTOMERS FOR JOHNSON \u0026 JOHNSON PRODUCTS", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001498", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1498", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING BRAND TRUST AND PURCHASING BEHAVIOR OF CUSTOMERS FOR JOHNSON \u0026 JOHNSON PRODUCTS"], "weko_shared_id": -1}