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Effect of Cloud Computing Technology on Customer Relationship Management in United Amara Bank (Myo Naing Htoo, 2019)

http://hdl.handle.net/20.500.12678/0000001487
f0cc53fe-a96b-48cc-bc82-5825690cf588
ee9dd8b2-1358-4408-8415-b7a0a34bc8f7
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Myo Myo Naing Htoo (MBF - 47).pdf (323 Kb)
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Thesis
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Title
Title Effect of Cloud Computing Technology on Customer Relationship Management in United Amara Bank (Myo Naing Htoo, 2019)
Language en
Publication date 2019-08-01
Authors
Myo Naing Htoo (MBF - 47)
Description
This study intended to identify the effectiveness of cloud computing technology on customer relationship management in United Amara Bank. This study focus on the selected employees of the ICT department in UAB bank. In order to fulfill the research objects, both primary and secondary data are used in this study. For this study, the primary data has got from the survey, questionnaires, and interviews from the respondents by using the quota sampling method from the selected department. For the secondary data, the study scrutinizes and analyzes the benefits of cloud computing and the effect of customer relationship management of the United Amara Bank, including its challenges and opportunities for the future. The study considered cloud computing power, cloud computing security, lack of dependency on device and location and decreased dependency on hardware data as the independent variables for the adopting of cloud computing technology practices and the effect on the dependent variable of customer relationship management in UAB bank. The study found that the three variables except for the lack of dependency on device and location significantly affected the customer relation management of UAB bank. Finally, it is concluded the banks should use the could computing technology for better customer relationship management with clients.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Prof. Dr. Daw Soe Thu
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