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New Index
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Item
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THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD. (Aung Phyo Min, 2019)
http://hdl.handle.net/20.500.12678/0000001485
http://hdl.handle.net/20.500.12678/0000001485a0ed92e4-4ffe-4bd6-a030-ba69574ecb87
2f3e1f2a-adb7-4ae3-8d92-3c7ebef6fe8a
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD. (Aung Phyo Min, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Aung Phyo Min | ||||||
Description | ||||||
This paper aims to analyze the effect of internal marketing on employee commitment and the effect of employee commitment on employee performance of the Win Agro-Livestock Co. Ltd in Yangon. In this study, descriptive, quantitative method and linear regression model are applied. Primary data are collected from 80 employees out of 101 by using Raosoft formula. Employees satisfied and their carrier development from training and development, and promotion. And also there is a positive significant between employee commitment and employee performance. It can be said that the employee was being satisfied and they want to stay in their company because they were proud of a part of Win Agro-Livestock Co. Ltd. Company should focus on such internal marketing as training and development and promotions for improving employee commitment and employee performance and also should analyze and emphasize the others like reward and incentive, empowerment and organizational support to get more employee commitment and employee performance. |
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Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Nwe Ni Aung |