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Item

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THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD. (Aung Phyo Min, 2019)

http://hdl.handle.net/20.500.12678/0000001485
a0ed92e4-4ffe-4bd6-a030-ba69574ecb87
2f3e1f2a-adb7-4ae3-8d92-3c7ebef6fe8a
None
Name / File License Actions
Aung Aung Phyo Min (EMBA - 33).pdf (1201 Kb)
Publication type
Thesis
Upload type
Other
Title
Title THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD. (Aung Phyo Min, 2019)
Language en
Publication date 2019-12-01
Authors
Aung Phyo Min
Description
This paper aims to analyze the effect of internal marketing on employee
commitment and the effect of employee commitment on employee performance of the
Win Agro-Livestock Co. Ltd in Yangon. In this study, descriptive, quantitative
method and linear regression model are applied. Primary data are collected from 80
employees out of 101 by using Raosoft formula. Employees satisfied and their carrier
development from training and development, and promotion. And also there is a
positive significant between employee commitment and employee performance. It can
be said that the employee was being satisfied and they want to stay in their company
because they were proud of a part of Win Agro-Livestock Co. Ltd. Company should
focus on such internal marketing as training and development and promotions for
improving employee commitment and employee performance and also should analyze
and emphasize the others like reward and incentive, empowerment and organizational
support to get more employee commitment and employee performance.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Nwe Ni Aung
0
0
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