Log in
Language:

MERAL Myanmar Education Research and Learning Portal

  • Top
  • Universities
  • Ranking
To
lat lon distance
To

Field does not validate



Index Link

Index Tree

Please input email address.

WEKO

One fine body…

WEKO

One fine body…

Item

{"_buckets": {"deposit": "f8a06ea7-c000-43e0-a9da-2f2026d11b35"}, "_deposit": {"id": "1485", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1485"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1485", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1485", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD.", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to analyze the effect of internal marketing on employee\r commitment and the effect of employee commitment on employee performance of the\r Win Agro-Livestock Co. Ltd in Yangon. In this study, descriptive, quantitative\r method and linear regression model are applied. Primary data are collected from 80\r employees out of 101 by using Raosoft formula. Employees satisfied and their carrier\r development from training and development, and promotion. And also there is a\r positive significant between employee commitment and employee performance. It can\r be said that the employee was being satisfied and they want to stay in their company\r because they were proud of a part of Win Agro-Livestock Co. Ltd. Company should\r focus on such internal marketing as training and development and promotions for\r improving employee commitment and employee performance and also should analyze\r and emphasize the others like reward and incentive, empowerment and organizational\r support to get more employee commitment and employee performance."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Phyo Min (EMBA - 33).pdf", "filesize": [{"value": "1201 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 1201000.0, "url": {"url": "https://meral.edu.mm/record/1485/files/Aung Phyo Min (EMBA - 33).pdf"}, "version_id": "b18b197a-c357-4b04-96cf-c9c1b10e3d11"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Phyo Min (EMBA - 33)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/792"}, "item_title": "THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD.", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001485", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1485", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD."], "weko_shared_id": -1}
  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD.

http://hdl.handle.net/20.500.12678/0000001485
http://hdl.handle.net/20.500.12678/0000001485
a0ed92e4-4ffe-4bd6-a030-ba69574ecb87
f8a06ea7-c000-43e0-a9da-2f2026d11b35
None
Preview
Name / File License Actions
Aung Aung Phyo Min (EMBA - 33).pdf (1201 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title THE EFFECT OF INTERNAL MARKETING ON EMPLOYEE COMMITMENT AT WIN AGRO-LIVESTOCK CO., LTD.
Language en
Publication date 2019-12
Authors
Aung Phyo Min (EMBA - 33)
Description
This paper aims to analyze the effect of internal marketing on employee
commitment and the effect of employee commitment on employee performance of the
Win Agro-Livestock Co. Ltd in Yangon. In this study, descriptive, quantitative
method and linear regression model are applied. Primary data are collected from 80
employees out of 101 by using Raosoft formula. Employees satisfied and their carrier
development from training and development, and promotion. And also there is a
positive significant between employee commitment and employee performance. It can
be said that the employee was being satisfied and they want to stay in their company
because they were proud of a part of Win Agro-Livestock Co. Ltd. Company should
focus on such internal marketing as training and development and promotions for
improving employee commitment and employee performance and also should analyze
and emphasize the others like reward and incentive, empowerment and organizational
support to get more employee commitment and employee performance.
Identifier https://ecor.yueco.edu.mm/handle/123456789/792
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
Back
0
0
views
downloads
See details
Views Downloads

Versions

Ver.1 2020-03-08 15:50:40.800101
Show All versions

Share

Mendeley Twitter Facebook Print Addthis

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats
  • JSON

Confirm


Back to MERAL


Back to MERAL