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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

FACTORS INFLUENCING STRATEGY IMPLEMENTATION OF MYANMAR ORIENTAL BANK (Zin Zin Wint Phyu Oo, 2019)

http://hdl.handle.net/20.500.12678/0000001484
http://hdl.handle.net/20.500.12678/0000001484
076ba2bd-38d2-4dfb-ac98-782c9e5bc308
a9917563-242d-4533-9d01-afd33de5cda7
None
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Zin Zin Zin Wint Phyu Oo (MBF - 90).pdf (1248 Kb)
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Title
Title FACTORS INFLUENCING STRATEGY IMPLEMENTATION OF MYANMAR ORIENTAL BANK (Zin Zin Wint Phyu Oo, 2019)
Language en
Publication date 2019-12-01
Authors
Zin Zin Wint Phyu Oo (MBF - 90)
Description
This study aims to identify the current use of the strategy at MOB and explore the
influencing factors on implementing the strategy. To do this, primary data is used in this study and
the period of the study is used from 2014 to 2018. Structured questionnaires are used for exploring
strategies used in MOB, implementing them and effect of implementation MOB. In the process of
sampling 90 managerial level employees were randomly selected from total of 133 employees from
15 branches of MOB in Yangon and it covers 60% of the total population. Personal interview
method is applied to collect primary data from sampled respondents. The chosen respondents who
have been working in MOB bank were requested to complete the questionnaires. Secondary data
are collected from five-year annual reports of Myanmar Oriental Bank. It found that cost leadership
strategy is applied in MOB. As regards of influencing factors on strategy implementation, it shows
that two influencing factors are significant relation on strategy implementation. When the
implementation of cost leadership strategy in MOB, influencing the proper leadership style and
resource allocation. But competence affect is not very importance for implementing the strategy of
MOB. As a result, leadership style and resource allocation are key determinants of strategy
implementation used by MOB bank. Therefore, it is recommended that the MOB bank should use
good leadership style and resource allocation to meet implement to strategy. But staff competence
is important for service business like banks for satisfying customers. Therefore, the MOB should
train staff to be more customer-friendly and competence for satisfying customers.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Khin Nwe Ohn
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