{"_buckets": {"deposit": "7fadb884-c580-4a21-acdb-bb2babcc4ae2"}, "_deposit": {"id": "1477", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1477"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1477", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1477", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING ON CONSUMER BUYING BEHAVIOR TOWARDS MYEIK MAUNG TAIK BIRD’S NESTS IN YANGON (May Pyi Tun, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purpose of this study is to identify the influencing factors on planned\r behavior of consumers and to analyze the effect of planned behavior on buying behavior\r of Myeik Maung Taik bird’s nest in Yangon. This study uses simple random sampling\r and collects the data from 120 consumers of Myeik Maung Taik bird’s nest in area of\r Yangon. The result of this study indicates that most consumers choose the bird’s nest\r based on their health consciousness and knowledge about bird’s nest nutritional value and\r benefits while many consumers choose according to product’s place access. Furthermore,\r health consciousness and knowledge factors have the greatest influence on attitude\r component of the consumer buying behavior. Place factors primarily influence on\r subjective norms and perceived behavioral control of the consumers. The study highlights\r that the most influential components of buying behavior of Myaik Maung Taik bird’s nest\r is consumers’ attitude. It has also the significant relationship between perceived\r behavioral control and consumer buying behavior, subjective norms and consumer buying\r behavior of Myaik Maung Taik natural bird’s nest. According to the finding, Myaik\r Maung Taik natural bird’s nest should focus on knowledge sharing of health benefits as\r the most influencing factor for Myaik Maung Taik natural bird’s nest users with affective\r traits."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "May Pyi Tun (EMBA - 67).pdf", "filesize": [{"value": "742 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 742000.0, "url": {"url": "https://meral.edu.mm/record/1477/files/May Pyi Tun (EMBA - 67).pdf"}, "version_id": "900a4daa-cfd1-45fc-ae53-e3dabd112652"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "May Pyi Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-11-01"}, "item_title": "FACTORS INFLUENCING ON CONSUMER BUYING BEHAVIOR TOWARDS MYEIK MAUNG TAIK BIRD’S NESTS IN YANGON (May Pyi Tun, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001477", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1477", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING ON CONSUMER BUYING BEHAVIOR TOWARDS MYEIK MAUNG TAIK BIRD’S NESTS IN YANGON (May Pyi Tun, 2019)"], "weko_shared_id": -1}