{"_buckets": {"deposit": "f7406281-462b-498b-8eae-5728b95fcca9"}, "_deposit": {"id": "1465", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1465"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1465", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1465", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ATTITUDE TOWARDS THE ATM SERVICES OF MYANMA ECONOMIC BANK (Ei Khaing Zar Nwe, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study investigated customer attitude towards ATM services of Myanma Economic Bank (MEB). The two main objectives of this study are to identify the ATM Card Services in Myanma Economic Bank and to examine the customer attitude towards ATM services provided by Myanma Economic Bank. Descriptive research method is applied .Both primary and secondary data are used. Among the ATM users of MEB, the survey questionnaires are distributed to 170 ATM card users as sample population out of 1133 card users from 3 branches in Kyauktada Township, Yangon. It is found that most of the respondents are using other private bank ATM cards as well. According to the regression result, among four factors such as perceived ease of use, perceived usefulness, perceived accessibility and perceived security, three factors have the positive relationship with the customer attitude towards the ATM service. Based on the regression results, MEB should pay the attentions to perceived usefulness, accessibility and security. For usefulness, MEB should arrange for utility payment systems as most of the people use it for utility payments. For accessibility, MEB should place the ATM machines at their branches and city centers as many as possible. MEB should educate the people that MEB is registering to MPU service because some customers do not know that MEB ATM cards could be used in other ATM machines. For security concerns, MEB should arrange security guards near the ATM machines so that ATM users will be relaxed and safe while they withdrawal the money. In additions, MEB should send the alert messages if there is some frauds system error. MEB should send messages about the balance of the ATM cards whenever it updates. This will increase the sense of security of MEB ATM users."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Khaing Zar Nwe ( MBF - 13 ).pdf", "filesize": [{"value": "876 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 876000.0, "url": {"url": "https://meral.edu.mm/record/1465/files/Ei Khaing Zar Nwe ( MBF - 13 ).pdf"}, "version_id": "c7514e7d-f4de-4969-bf7e-f537210d6c0e"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Khin Nwe Ohn"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Khaing Zar Nwe ( MBF - 13 )"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER ATTITUDE TOWARDS THE ATM SERVICES OF MYANMA ECONOMIC BANK (Ei Khaing Zar Nwe, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001465", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1465", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ATTITUDE TOWARDS THE ATM SERVICES OF MYANMA ECONOMIC BANK (Ei Khaing Zar Nwe, 2019)"], "weko_shared_id": -1}