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New Index
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Item
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CUSTOMER PERCEPTION ON SHWE AGENT BANKING SERVICES (Nway Nway Wint, 2018)
http://hdl.handle.net/20.500.12678/0000001461
http://hdl.handle.net/20.500.12678/000000146150d6792f-4eb4-43ee-9c75-a7ba48686de5
6d846a18-d135-4b7f-83c5-f575a91109ba
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | CUSTOMER PERCEPTION ON SHWE AGENT BANKING SERVICES (Nway Nway Wint, 2018) | |||||
Language | en | |||||
Publication date | 2018-12-01 | |||||
Authors | ||||||
NWAY NWAY WINT | ||||||
Description | ||||||
This study focuses on how customers perceive on the Shwe Agent Banking Services that determine their intentional use of this service. SHWE Rural and Urban Development Bank was registered and incorporated as a limited company on 14 February 2014 and the Central Bank of Myanmar granted a banking license on 28 July 2014. The objectives of the study are to identify the practices of the Agent Banking service of Shwe Bank and to examine the customers’ perception towards the Shwe Agent Banking service. Descriptive method and; both primary data and secondary data is used in this study. Current total number of Shwe agents countrywide is 407 (as in November 2018). The study only chose 18 agents who live in downtown area, in Botahtaung Township, in Minglar Taung Nyunt Township and in Latha townships in Yangon to deliver the questionnaires to their customers. 51 sampled customers out of 160 regular customers of the 18 Agents who who live in these areas were chosen randomly and the results were analyze and discussed in order to assess the customer perception on Shwe Agent Banking on four dimensions as cost, convenience, assurance and trustworthiness. The study found that the customer perception on Conveniences is highest and lowest on Cost-effectiveness among four dimensions regarding to their intentional use of Shwe Agent Banking services. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Pro. Dr. Daw Soe Thu |