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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

PERCEPTION OF UNBANKED PEOPLE ON BANKING SERVICES (Case Study in Kamayut Township, Yangon) (Myo Pa Pa Thein, 2018)

http://hdl.handle.net/20.500.12678/0000001457
http://hdl.handle.net/20.500.12678/0000001457
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44a12046-9272-4e05-b808-475d9700dc17
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Myo Myo Pa Pa Thein MBF.pdf (635 Kb)
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Title PERCEPTION OF UNBANKED PEOPLE ON BANKING SERVICES (Case Study in Kamayut Township, Yangon) (Myo Pa Pa Thein, 2018)
Language en
Publication date 2018-12-01
Authors
MYO PA PA THEIN
Description
This thesis found the status of perception of unbanked people in sub-urban area. The study was conducted to 200 respondents who are being unbanked from selected area to explore cognitive, affective, behavior and perception regarding banking services. As unbanked people’s perception towards banking services is high, it is urgent to improve the situation by raising public awareness, community based information management system and trustworthy about banks. The study is based on secondary data, quantitative approach and knowledge-in-depth interview to fulfill this study. Although this analyze is one sub-urban areas in Yangon, the current result would reveal to other area that about perception of people towards banking services. The study found that current people beliefs, knowledge, experience, emotions, feelings, prejudices, intentions, habits and reactions are subjective in using banking services in selected area. Overall perception of being unbanked are in the high level of perception not using banking services thus banks need to consider reduce the gap by reaching to unbanked at the soonest.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Khin Nwe Ohn
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