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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER PERCEPTION ON RETAIL LOANS OF UAB BANK (Thein Zaw Htun, 2019)

http://hdl.handle.net/20.500.12678/0000001447
http://hdl.handle.net/20.500.12678/0000001447
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Title
Title CUSTOMER PERCEPTION ON RETAIL LOANS OF UAB BANK (Thein Zaw Htun, 2019)
Language en
Publication date 2019-12-01
Authors
Thein Zaw Htun (MBF - 65)
Description
The aim of this study is to identify the retail loans provided by UAB bank and to examine the customer perception on retail Loans of UAB bank. The study was analyzed on 100 customers as sample unit out of 1350 existing loan customers of UAB bank from Yangon branches, to deliver the questionnaires to customers. Simple Random Sampling method was used to collect the data and the results were analyzed and discussed in order to assess the customer perception on Retail Loans of UAB bank on five dimensions as perception on Information Accessibility, Perception on Convenience, perception on Assurance, Perception on Retail Loan factor and perception on Trustworthiness. Analytical descriptive method has been used to sustain quantitative measurement and analysis. Data has been collected through structured questionnaire as a main tool for the study. The study found that the customer perception on Information Accessibility is highest and lowest on Retail Loan factors among five dimensions regarding to Retail Loan of UAB bank. Overall perception is in high agreement level of perception on retail loans of UAB bank and perception on Retail Loan factor is the lowest one among five dimensions. Even the retail loan factor is lowest perception level, the average mean score is still high and it may be due to the respondents who are existing customer of UAB bank. Bank management team need to revise the Retail Loan policies and procedures in order to meet with the customer expectation.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Khin Nwe Ohn
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