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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

A STUDY ON LEADERSHIP STYLE, ORGANIZATIONAL COMMITMENT AND JOB PERFORMANCE OF MEDICAL SALES REPRESENTATIVES AT MEDLEY PHARMACEUTICALS LIMITED(Aye Thandar Kyaw, 2019)

http://hdl.handle.net/20.500.12678/0000001434
http://hdl.handle.net/20.500.12678/0000001434
fc63cf41-07c9-4072-8872-0af235f6c3ef
f0c1304b-a55b-4200-8d39-e1443767a6d7
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Aye Aye Thandar Kyaw (EMBA - 21) 23%.pdf (569 Kb)
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Title
Title A STUDY ON LEADERSHIP STYLE, ORGANIZATIONAL COMMITMENT AND JOB PERFORMANCE OF MEDICAL SALES REPRESENTATIVES AT MEDLEY PHARMACEUTICALS LIMITED(Aye Thandar Kyaw, 2019)
Language en
Publication date 2019-12-01
Authors
Aye Thandar Kyaw
Description
This paper aims to study the effect of leadership style on organizational
commitment and job performance in Medley Pharmaceuticals Limited through
identifying the employees’ perception on the leadership style of their leaders, employees’
commitment level and job performance. The results of the study indicates that
transformational leadership and laissez-faire leadership are influencing factors on
organizational commitment of employees. Regarding effect
of
organizational
commitment on job performance, affective commitment and normative commitment are
significant and positive effect on job performance of employees. Among the three types
of leadership styles, transformational leadership style and laissez-faire leadership style are
the most dominant factors on organizational commitment of employees. Among the three
types of
commitment, affective commitment and normative commitment mainly
influence on job performance of employees. Therefore, it is recommended that area sales
and marketing managers in Medley Pharmaceuticals Limited should practices
transformational leadership style and laissez-faire leadership style in order to improve
organizational commitment and job performance of medical sales representatives for the
continuous success of the firm.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Nu Nu Lwin
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