{"_buckets": {"deposit": "6633fc9c-a02d-4b2d-9323-24b123475e04"}, "_deposit": {"id": "1428", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1428"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1428", "sets": ["1707206749823", "user-yueco", "1582963436320"]}, "author_link": [], "communities": ["yueco"], "control_number": "1428", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS AFFECTING CONSUMERS PURCHASE INTENTION TOWARDS ONLINE SHOPPIING (Wut Yee Phyo, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to investigate factors that influence upon online shopping intentions. The study was conducted with the objective of exploring factors affecting consumers’ purchase intention towards online shopping. This study made an analysis of the relationships between perceived usefulness, perceived ease of use, electronic word of mouth, website content, social commerce constructs and trust which are independent variables and consumer purchase intention towards online shopping which is dependent variables. Data collection was done through a survey of 130 respondents that includes residents in 9th ward, Hlaing Thar Yar Township, Yangon. Data was analyzed by using SPSS software and presented by use of means, standard deviation, correlations and regression analysis. The result found that trustworthiness between online vendor and customer was an essential tool and has a significant effect to emerge purchase intention upon online shopping. The findings revealed that perceived usefulness and perceived ease of use are also factors that have significant affect online shopping intention. Surprisingly, the effect of electronic word of mouth (e-WOM), website content and social commerce were positively correlated but not significant upon online shopping intentions. According to the findings, this study recommends that online marketers need to create affecting variables on the users for securing online purchase intention with direct effective online marketing strategies."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Wut Yee Phyp (MCom - 11).pdf", "filesize": [{"value": "465 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 465000.0, "url": {"url": "https://meral.edu.mm/record/1428/files/Wut Yee Phyp (MCom - 11).pdf"}, "version_id": "41bd34b5-64f5-476e-9cf3-c8d041e41d6d"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Khin Nwe Ohn"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Wut Yee Phyp (MCom - 11)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-11-01"}, "item_title": "FACTORS AFFECTING CONSUMERS PURCHASE INTENTION TOWARDS ONLINE SHOPPIING (Wut Yee Phyo, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1707206749823"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001428", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1428", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS AFFECTING CONSUMERS PURCHASE INTENTION TOWARDS ONLINE SHOPPIING (Wut Yee Phyo, 2019)"], "weko_shared_id": -1}