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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER PERCEPTION ON INTERNATIONAL BANKING SERVICES OF MYANMA FOREIGN TRADE BANK ( Nan Cherry Thet, 2019)

http://hdl.handle.net/20.500.12678/0000001423
http://hdl.handle.net/20.500.12678/0000001423
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107cbe85-f03c-45b1-b13c-607c044e7753
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Title
Title CUSTOMER PERCEPTION ON INTERNATIONAL BANKING SERVICES OF MYANMA FOREIGN TRADE BANK ( Nan Cherry Thet, 2019)
Language en
Publication date 2019-12-01
Authors
Nan Cherry Thet (EMBF - 34)
Description
The objective of the study is to analysis customer perception on the International Banking Services in Myanma Foreign Trade Bank. MFTB is providing commercial banking services in foreign currencies to assist the customers for their smooth and safe business transactions with their counterparts. The banking industry is definitely among the services industries that have been towards more efficient services that enable funds to be transferred from the buyer to the seller with flexibility and security. In the study, descriptive method is used based on primary data. Primary data was collected by survey questionnaire on the random 50 clients with structure questionnaires which describe the level of customer perception of MFTB during first week in December, 2019 to December 2019.Respondents were interviewed to know their perception and working days of one weeks by using survey questionnaires collections. Survey questionnaire mainly focus on customer perception of international banking services which are bank reputation, services quality and cost factor. Finally, the study suggest to strengthening international banking services, to decrease manual system, to improve the education of the staff in MFTB. The reputation of bank is strong and MFTB should maintain their reputation. At the same time, the bank needs modernize technology, warmly relationship to customers such as customer service training for staff like private banks and MFTB should try to take steps towards improving.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Daw Tin Tin Htwe
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