{"_buckets": {"deposit": "59d75932-ffec-4bcf-8c72-a0ebebac1d7d"}, "_deposit": {"id": "1421", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1421"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1421", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1421", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "USER BEHAVIORAL INTENTION TO ADOPT MOBILE BANKING IN SELECTED PRIVATE BANKS", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study is to study the user behavioral intention to adopt mobile banking. The objectives of the paper are to investigate the determinants of behavioral intention of mobile banking users, to analyze the relationship between users behavioral intention and its determinants. To accomplish these objectives of the study, the analysis is conducted based on the responses of 170 respondents who are selected by convenient sampling method by using structured questionnaires in November 2019. The questionnaire are made of five-point Likert scale in order to measure the five determants which are performance expectancy, effort expectancy, social influence, facilitation condtions and behavioral intention on mobile banking users of selected private banks in Myanmar. The finding of the study shows the average mean of effort expectancy is high. Most of the users perceive mobile banking is easy to use and users perceive that becoming skillful at using mobile banking is easy for everyone. Average mean of social influence is high. Most of the users perceive that peer can not be able to influence user behavior to use mobile banking. However, Social Influence factors does not support the significant effects on behavioral intention of using mobile banking. Therefore, performance expectancy and effort expectancy factors are considered as the most important significant factors in this study. According to the result of this survey, the highest mean score is effort expectancy. That’s why, Markers from banks need to develop new marketing strategy which can give incentive current users to urge potential user to adopt mobile banking with the purpose of expanding the rate of mobile banking users in Myanmar."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Pyae Phyo Aung (MBF - 58).pdf", "filesize": [{"value": "492 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 492000.0, "url": {"url": "https://meral.edu.mm/record/1421/files/Pyae Phyo Aung (MBF - 58).pdf"}, "version_id": "298444a4-138c-41e5-a44a-88fd748ce103"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Pyae Phyo Aung (MBF - 58)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/649"}, "item_title": "USER BEHAVIORAL INTENTION TO ADOPT MOBILE BANKING IN SELECTED PRIVATE BANKS", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001421", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1421", "relation": {}, "relation_version_is_last": true, "title": ["USER BEHAVIORAL INTENTION TO ADOPT MOBILE BANKING IN SELECTED PRIVATE BANKS"], "weko_shared_id": -1}