{"_buckets": {"deposit": "eb431e30-b8c4-4e78-b6bd-fd91ab850cc3"}, "_deposit": {"id": "1406", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1406"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1406", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1406", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE FACTORS INFLUENCING CUSTOMER CHOICE ON RETAIL BANKING SERVICES OF AYEYAWADDY FARMERS DEVELOPMENT BANK (Thin Thin Htay, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "Customer choice is one of the essential elements for Retail Banking Industry and it can be also affect the profitable of bank operation system. This study aims to identify on the retail banking service practices and to analyze perception on retail banking service which related with customer choice. This study investigates and analyzes the factors that can influence the customer choice for the Ayeyawaddy Farmer Development Bank’s retail banking services. In order to explore customer choice factors, three branches of Ayeyawaddy Farmer Development Bank’s with customers’ verities and level of bank’s deposit and loan can be different from various factors and varied by each customer’s nature and this study include 150 sample customers. The primary data were collected by using survey questionnaire and analyze by quantitative research method especially description method. Collected data were analyzed by SPSS. Regarding the results from this study, Ayeyawaddy Farmer Development Bank’s retail banking service such as the credibility, the responsiveness, loan service and communication channels of bank can influence on customer choice in practices. According to this study, Ayeyarwaddy Farmer Development Bank should be chosen by customers because of its reliable, accountability, convenience loan and smooth communication channel."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thin Thin Htay (EMBF - 69).pdf", "filesize": [{"value": "691 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 691000.0, "url": {"url": "https://meral.edu.mm/record/1406/files/Thin Thin Htay (EMBF - 69).pdf"}, "version_id": "3d3c8bd7-6dbb-4039-9e73-8997f0c39c7d"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Daw Soe Thu"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thin Thin Htay (EMBF - 69)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE FACTORS INFLUENCING CUSTOMER CHOICE ON RETAIL BANKING SERVICES OF AYEYAWADDY FARMERS DEVELOPMENT BANK (Thin Thin Htay, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001406", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1406", "relation": {}, "relation_version_is_last": true, "title": ["THE FACTORS INFLUENCING CUSTOMER CHOICE ON RETAIL BANKING SERVICES OF AYEYAWADDY FARMERS DEVELOPMENT BANK (Thin Thin Htay, 2019)"], "weko_shared_id": -1}