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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

INFLUENCING FACTORS ON INTERNET BANKING USAGE IN SELECTED PRIVATE BANKS(Khin Mar Cho, 2019)

http://hdl.handle.net/20.500.12678/0000001403
http://hdl.handle.net/20.500.12678/0000001403
5671c678-e0f5-4537-9dec-9677ee064be0
28e55c6d-4a49-401d-b8d1-2a43c0cc2aa4
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Khin Khin Mar Cho (MBF - 15).pdf (237 Kb)
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Title
Title INFLUENCING FACTORS ON INTERNET BANKING USAGE IN SELECTED PRIVATE BANKS(Khin Mar Cho, 2019)
Language en
Publication date 2019-12-01
Authors
Khin Mar Cho (MBF - 15)
Description
This aim of this study is to identify factors influencing the usage of internet banking
services in bank in and to investigate the perceptions of internet banking users. This study
is based on the TAM (Technology Acceptance Model). The influencing factors in this
study include perceived usefulness, ease of use, perceived risk, self efficacy and trial
ability. Descriptive research method is used in this study to achieve the above objectives.
Structured questionnaire will be collected from 100 internet banking users. The study stated
that most of the internet users are single females and middle aged people. Most of the users
have good perceptions to all influencing factors but they are aware of the risk factor. This
study proved that all independent variables have the positive relationship with dependent
variables. Among them, risk factor has the greatest affect on user intention. In additions,
the study proved that intention leads to actual use of internet banking. Private banks should
pay more attention to risk factors by improving the security features in order to make safe
transactions. Private banks should make the customized software and cooperate with top
security companies in order to improve the security of their system.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Khin Khin Saw
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