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Naypyitaw State Academy
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Sagaing University of Education
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Technological University, Hmawbi
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University of Computer Studies, Mandalay
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Yangon University of Economics
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Yangon University of Education
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Yezin Agricultural University
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New Index
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Item
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THE STUDY OF FACTORS INFLUENCING CONSUMER BUYING DECISION OF APARTMENTS IN YANGON (Ye Min Thant, 2019)
http://hdl.handle.net/20.500.12678/0000001388
http://hdl.handle.net/20.500.12678/0000001388d99180ea-450c-40fe-9f55-7595d276189a
0b31ef5a-bdcb-410c-a537-2f65da06c4d3
Name / File | License | Actions |
---|---|---|
Ye Min Thant (MCom - 10).pdf (855 Kb)
|
Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | THE STUDY OF FACTORS INFLUENCING CONSUMER BUYING DECISION OF APARTMENTS IN YANGON (Ye Min Thant, 2019) | |||||
Language | en | |||||
Publication date | 2019-11-01 | |||||
Authors | ||||||
Ye Min Thant | ||||||
Description | ||||||
The main objective of the study is to explore the factors influencing on consumer buying decision of apartments in Yangon. The descriptive research and regression analysis methods are used to meet the objectives of the study. A total respondent of apartment customers 120 who have connected to Shine Constriction Company are surveyed by using random sampling methods. The research data is collected by using research questionnaires instruments. Though there are some limitations to obtain the accurate data, it is determined the data to interpret the correlations between the independent and dependent variables. The independent factors considered in this study include property factors, social factors, psychological factors and financial factors which are identified by five-point likert scale in survey questionnaires. Based on the result of multiple regression analysis, this study can be concluded that social factors, psychological factors and financial factors which have significant positive influences on purchase decision of apartments. The regression coefficient of social and psychological factors is significant at 5% level. The regression coefficient of financial factors is significant at 1% level. But mean value of financial factors is less than social and psychological factors. This study could provide guidelines to the residential property developers regarding the vital factors that should considered the customers’ needs for low-cost and affordable housing price. Marketers must need to know the customers’ need about apartments. Thus, marketers should employ skill-full sale persons in the apartment market. The results of this study are encouraging for marketers especially for apartments market in Yangon, and management of influencing factors on consumer buying behavior for increasing residents’ market share in Myanmar. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Tin Tin Htwe |