{"_buckets": {"deposit": "bd2b667a-3fd6-41da-ae68-ed1791e6c17d"}, "_deposit": {"id": "1377", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1377"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1377", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1377", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ATTITUDE TOWARDS CARD SERVICES OF CB BANK (Tin Moe Hlaing, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of the study are identifying the debit and credit card services practice in CB Bank and analyzing on customer attitude towards card services of CB Bank. This study was validated the Technology Acceptance Model (TAM) for customer attitudes and all of the concepts, ideas, opinions and theories that related to the five factors, namely; perceived usefulness, perceived ease of use, security, capability (self-efficacy) and trust. These variables have been tested to explore the relationship between customer attitudes on card services and customers satisfaction. Around 120 respondents were participated to collect the primary data for this study through a structured questionnaire and interviewed with responsible persons of CB Bank. And then, the secondary data were gathered from various sources of previously printed research papers, text books and internet. Data collection was carried out during September 2018. Simple random sampling design is used to select respondents from customers who used the card services of CB Bank in Yangon. All the data have been analyzed by using the Statistical Package for Social Sciences (SPSS). The key findings revealed that demographic factors including age, gender, education level and occupation have a relationship with the card usage. By identifying perceived usefulness, perceived ease of use, security, capability and trust on card services were found as influence the customer attitudes towards card services. The result of this study indicated that perceived of usefulness and perceived ease of use has positive relationships with attitude on card services while customer trust has moderate relationship with attitude. And also, there is a significant positive relationship with customers’ attitude on card services and customers satisfaction. This finding is paramount useful for CB bank as it will assist with their various strategic resource allocation decisions on their card services."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Tin Moe Hlaing MBF.pdf", "filesize": [{"value": "298 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 298000.0, "url": {"url": "https://meral.edu.mm/record/1377/files/Tin Moe Hlaing MBF.pdf"}, "version_id": "75c7557f-8eb9-413c-8455-47dbbd349268"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Htay Htay"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "TIN MOE HLAING"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-12-01"}, "item_title": "CUSTOMER ATTITUDE TOWARDS CARD SERVICES OF CB BANK (Tin Moe Hlaing, 2018)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001377", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1377", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ATTITUDE TOWARDS CARD SERVICES OF CB BANK (Tin Moe Hlaing, 2018)"], "weko_shared_id": -1}