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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

BUYING DECISION ON CONSTRUCTION LOAN OF CONSTRUCTION, HOUSING AND INFRASTRUCTURE DEVELOPMENT BANK (CHID BANK) (Hnin Nway Nway Aung, 2018)

http://hdl.handle.net/20.500.12678/0000001371
http://hdl.handle.net/20.500.12678/0000001371
b6d6a9e0-bcf4-4bb0-b3f3-eebb7f10fdd4
9844956f-cb7d-4c12-8480-b63b36361551
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Hnin Hnin Nway Nway Aung MBF.pdf (1226 Kb)
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Title
Title BUYING DECISION ON CONSTRUCTION LOAN OF CONSTRUCTION, HOUSING AND INFRASTRUCTURE DEVELOPMENT BANK (CHID BANK) (Hnin Nway Nway Aung, 2018)
Language en
Publication date 2018-12-01
Authors
HNIN NWAY NWAY AUNG
Description
The aim of the study is to analyze the factors influencing on buying decision towards Construction Loan of CHID Bank. In this study, both primary and secondary data are collected. Primary data is collected through by interviewing with responsible persons and customer survey collected by using structured questionnaires to 82 customers who borrowed construction loan in CHID Bank from the period of 2016 to 2018. Secondary data is also collected from CHID Bank, Websites, Libraries, previous research and other related websites. By using Likert Scale, Socio-cultural, corporate image and product, price, place, promotion (marketing activities 4Ps) were developed for analysis on influencing factors towards buying decision for construction loan of CHID Bank. The survey found that product and price of construction loan are mainly influence on buying decision towards construction loan of CHID Bank. By analyzing the decision making of the customer, it was found that the dominant reason for choosing the bank is mainly construction loan provided by CHID Bank is very helpful and also CHID Bank is a Semi-Government Bank.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Htay Htay
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