{"_buckets": {"deposit": "fa15add8-d470-46cd-a062-ee8646663e12"}, "_deposit": {"id": "1364", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1364"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1364", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1364", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ATTITUDES TOWARDS LIFE INSURANCE PRODUCTS OF CITIZEN BUSINESS INSURANCE PUBLIC COMPANY LIMITED (Nwe Ni Win, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study is aimed at analyzing the consumer attitude on Yangon\u0027s life insurance policy and exploring the motivating factors on Yangon\u0027s customer life insurance policy buying plan. The analytical systematic approach for analysis and financial capacity encompasses consumers’ knowledge, attitudes, skills and behaviors in managing their resources and understanding, selecting and using financial services that meet their needs. Consumer behavior as the main theme is that consumers respond to price fluctuations (increase). The nature of attitudes vary in strength attitudes are not all the same, some consumer attitudes are stronger, some are volatile, have to do with loyalty Attitudes reflect the values of a consumer attitude towards our product, show its values towards the company, make a good campaign for the product, as does its environment of influence, etc. Attitudes are learned because customers are choosing to buy that product without changing the brand (in some cases, not because they trust more, it is because the goods are developed with it and never had any situation that influences attitudes to change Different situations. A bad experience with the product or service will change attitudes of consumers. The study found that the price variables are mostly dictated by the consumer\u0027s attitude because customers know premium plays an important role in life insurance and they are also concerned about losing the policy as it happens when they stop paying premium. Nevertheless, the study found that consumers do not want to renew their current life insurance policy by them after it expires, and customers also do not want to purchase new life insurance product."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nwe Ni Win (MBF - 40).pdf", "filesize": [{"value": "908 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 908000.0, "url": {"url": "https://meral.edu.mm/record/1364/files/Nwe Ni Win (MBF - 40).pdf"}, "version_id": "71fff5ce-8114-4cc9-aa2c-4e00e44d48db"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Yee Yee Thein"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nwe Ni Win (MBF - 40)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER ATTITUDES TOWARDS LIFE INSURANCE PRODUCTS OF CITIZEN BUSINESS INSURANCE PUBLIC COMPANY LIMITED (Nwe Ni Win, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001364", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1364", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ATTITUDES TOWARDS LIFE INSURANCE PRODUCTS OF CITIZEN BUSINESS INSURANCE PUBLIC COMPANY LIMITED (Nwe Ni Win, 2019)"], "weko_shared_id": -1}