{"_buckets": {"deposit": "290e3c10-28e6-46d3-b3cd-2be14d4df0c2"}, "_deposit": {"id": "1362", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1362"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1362", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1362", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "COMPETITIVE STRATEGIES OF KBZPay (Thi Han Nyein, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study is to analyze competitive strategies of KBZPay in KBZ Bank. It explored the products that are provided by KBZ Bank and analyzed the competitive strategies towards KBZPay, one of the products of KBZ Bank. In this study inclusive of two major objectives, which are to identify the strategic approaches used by KBZ Bank and to analyse the relationship between competitive strategies and competitive advantages of KBZPay. Competitive approaches have been evaluated using the standardized approach of Michael Porter, which incorporates four factors: cost focus, differentiation focus, differentiation, and cost leadership. For this analysis, data collection was focused on 150 middle and high-level management KBZ employees. Most of the system of descriptive analysis was used, using both primary and secondary data. For primary data, standardized questionnaires were distributed by sampling method approach to 180 KBZ employees for their attitude towards KBZPay\u0027s strategic strategies in KBZ Bank, and interviews were conducted with KBZ Bank\u0027s middle and high-level management. With respect to secondary data collection, such as the KBZ Bank website, the KBZPay website, previous research articles, textbooks, research online, other publications and websites have been used. The data collection period was between October and November 2019. As for survey results, the highest overall mean for focus strategy is achieved in order to achieve KBZ Bank\u0027s competitive advantages. The bank should provide innovation and creativity, customer orientation, with banking facilities and services with business focus and customer satisfaction through innovation and creativity."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thi Han Nyein (EMBF - 68).pdf", "filesize": [{"value": "606 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 606000.0, "url": {"url": "https://meral.edu.mm/record/1362/files/Thi Han Nyein (EMBF - 68).pdf"}, "version_id": "abe8ee8e-52aa-4a22-b5c9-6e0b98385209"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Khin Nwe Ohn"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thi Han Nyein (EMBF - 68)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "COMPETITIVE STRATEGIES OF KBZPay (Thi Han Nyein, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001362", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1362", "relation": {}, "relation_version_is_last": true, "title": ["COMPETITIVE STRATEGIES OF KBZPay (Thi Han Nyein, 2019)"], "weko_shared_id": -1}