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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

MERCHANT PERCEPTION ON MOBILE MONEY SERVICE OF KBZPay ( Shwe Sin Min San, 2019)

http://hdl.handle.net/20.500.12678/0000001358
http://hdl.handle.net/20.500.12678/0000001358
d07303c7-775c-4320-aad9-a73ac18a3b78
52365725-ef3e-42a2-973b-665fdfa00171
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Shwe Shwe Sin Min San (EMBF - 50).pdf (820 Kb)
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Title
Title MERCHANT PERCEPTION ON MOBILE MONEY SERVICE OF KBZPay ( Shwe Sin Min San, 2019)
Language en
Publication date 2019-12-01
Authors
Shwe Sin Min San (EMBF - 50)
Description
The study focused the merchant perception toward mobile money service of KBZPay in Myanmar. The study used the descriptive method to explore the influencing factors of merchant perception of mobile money service of KBZPay, overview and development of mobile money service of KBZPay, current practices of mobile money service of KBZPay. Questionnaires are used to find out the level of perception and obtained data are identified through the use of five-point Likert Scale rating method. To get primary data,70 KBZPay merchants who used KBZPay mobile money services were randomly selected and interviewed by using the structured questionnaires. The results show that ease of use is highest perception. Second and third is followed by awareness and cost. Merchants are satisfied to use KBZPay mobile money service because of they are very easy to use KBZPay mobile application and make the merchants convenient. The merchants are likely to value the customer services of KBZPay mobile money service eventhough they are dissatisfied for paying commission to the bank for KBZPay service. Security is lowest perception with less mean value. Merchants were not satisfied and confident about security because of some fraud case and crimes are increasingly. Therefore, banks should to upgrade and improve security parts regard with mobile application. The study suggested that bank should process to maintain existing merchants through offering incentive plan, promotion event, doing campaign , educate in order to familiar with the advance technology regards with KBZPay mobile money service
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Htay Htay
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