{"_buckets": {"deposit": "4f4de5ad-d820-4c75-ab98-d00f801bd034"}, "_deposit": {"id": "1346", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1346"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1346", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1346", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER SATISFACTION ON AUTOMATED TELLER MACHINE (ATM) SERVICES OF KBZ BANK LIMITED IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to identify the Kanbawza bank’s ATM machine service and to analyze the customer satisfaction level of Kanbawza bank’s ATM machine services. The descriptive research method was used in this research and the quantitative analysis will be mainly applied. The research design is conducted to reveal customer satisfaction on a five-dimensional basis of service quality: reliability, responsiveness, convenience, technology usage satisfaction and safety. The study applied primary and secondary data. Primary data was collected to Kanbawza Bank’s ATM machine user by using structured survey questionnaire. A standardized questionnaire was built from the SERVQUAL model base on five-dimensional service quality. The study was only focus on the sample of 150 KBZ bank’s ATM machine user, 50 customers each form 3 branches of KBZ bank Sanchaung Township, Yangon. The data collection period was from August 2019 to November 2019. Secondary data was collected from different published resources of report, research papers, articles and news from internet, information from the Central Bank of Myanmar and respective bank. The result found that the dimensions of security and technology usage of customer satisfaction level were lower than others three. In technology usage dimension, the statement of promptness of card delivery and in security, protections of banking transaction were lower level of customer satisfaction. The dimension of reliability and responsiveness were high customer satisfaction level in this analysis. In reliability, the ATM services form KBZ bank have accuracy and trust worthy statement and in responsiveness, quick confirmation of complaint and queries statement were high customer satisfaction level. Average mean scores for all dimension in the SERVQUAL model are above the average level. This means that customers were satisfied in ATM services of the KBZ bank. From the study finding the KBZ bank need to consider not only strengthening the area of service where it is currently weak, but also retaining the areas of service where it is currently strong. The KBZ bank should also concentrate on the employee\u0027s skill, so that the bank can complete the ATM services provided is easily reach the highest satisfaction of customers."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Saw Linn Han (MBF - 54).pdf", "filesize": [{"value": "495 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 495000.0, "url": {"url": "https://meral.edu.mm/record/1346/files/Saw Linn Han (MBF - 54).pdf"}, "version_id": "e40b47a7-3728-482b-a706-5418554be1ad"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Saw Linn Han (MBF - 54)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/701"}, "item_title": "CUSTOMER SATISFACTION ON AUTOMATED TELLER MACHINE (ATM) SERVICES OF KBZ BANK LIMITED IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001346", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1346", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER SATISFACTION ON AUTOMATED TELLER MACHINE (ATM) SERVICES OF KBZ BANK LIMITED IN YANGON"], "weko_shared_id": -1}