{"_buckets": {"deposit": "b69622e1-90b6-4d36-9d38-60b85542374c"}, "_deposit": {"id": "1345", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1345"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1345", "sets": ["1707206749823", "user-yueco", "1582963436320"]}, "author_link": [], "communities": ["yueco"], "control_number": "1345", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A STUDY ON MARKETING STRATEGIES OF JOURNAL PUBLICATION BUSINESSES IN YANGON ( Ma Chan Myae Win, 2011)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This thesis studied whether the journal publishing businesses used the strategies or not and if so, which strategies were utilized for the business success. The scope is targeted marketing strategies of publication business of six journals in the developing journal market. Using sample random sampling method, a random sample of twenty journal shops and one-twenty customers in Yangon area, and the required data were collected through questionnaires. Of course, whether the marketing strategies used by the wholesalers and retailers suit the current market in Myanmar or not has been studied in the paper. Mainly, the distribution through the retailers by the wholesalers is effectively applied in the market. The demand of customers, different prices of alternative brands of the journals and various expenditures are major factors to be determined the prices respectively. On the other hand, the income from the advertisements strongly assists to fix the price of a journal, it is obviously found in the study.\r \r In terms of detailed sale, the supply of journals deeply relies on the quality of the journals as the readers’ choice of problem is decided by both of quality of the journal and its price, indeed. In addition, the design of appearance and brand name support the supply of the journals to be increased.\r \r According to the marketing theory, there are four strategies. Of course, in practice in the market, the journal businesses become successful due to the strategies. The business of journals would not have been such a success without using strategies, it is reported.\r \r Under these circumstances, how the marketing strategies play a significant role not only in theory but also in practice is evaluated in the paper, in fact."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Chan Myae Win.pdf", "filesize": [{"value": "595 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 595000.0, "url": {"url": "https://meral.edu.mm/record/1345/files/Chan Myae Win.pdf"}, "version_id": "b59fe38a-c2fb-42e8-b877-893ac2994662"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon Institute of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Nwe Nwe Lin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "CHAN MYAE WIN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2011-05-01"}, "item_title": "A STUDY ON MARKETING STRATEGIES OF JOURNAL PUBLICATION BUSINESSES IN YANGON ( Ma Chan Myae Win, 2011)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1707206749823"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001345", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1345", "relation": {}, "relation_version_is_last": true, "title": ["A STUDY ON MARKETING STRATEGIES OF JOURNAL PUBLICATION BUSINESSES IN YANGON ( Ma Chan Myae Win, 2011)"], "weko_shared_id": -1}