{"_buckets": {"deposit": "b77b9c03-1ce7-4859-a878-e377f6a9dfd1"}, "_deposit": {"id": "1343", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1343"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1343", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1343", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "INFLUENCING FACTORS OF CUSTOMER INTENTION ON KBZPAY MOBILE WALLET ADOPTION (Thidar Phyu, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary objective of this study is to examine the factors influencing customers’ intention to adopt KBZPay mobile wallet services in Myanmar. Quantitative and descriptive methods are used to measure the objective of this study. A sample of 200 mobile wallet users are selected from the total mobile wallet users which is about 4000 of KBZ Bank, University Avenue Road Branch-2 in Kamayut Township, to collect the primary data. The supporting theoretical framework used for this research is sourced from extended version of the technology acceptance model (TAM) and Innovation Diffusion Theory. In this study, independent variables, influencing factors include perceived ease of use, perceived usefulness, compatibility, subjective norm, observability, perceived security, perceived costs and dependent variable is behavioral intention to adopt. The study found that perceived cost, perceived security, perceived usefulness and perceived ease of use have significantly influenced on behavioral intention towards mobile wallet adoption. According to the result of this study, KBZPay mobile wallet provider should enhance agents and merchants for more wallet users’ usefulness. Besides, wallet provider should maintain the stability of connection to become more trust on security. After that, transaction fees of KBZPay should be adjusted to increase customer intention on mobile wallet adoption."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thidar Phyu (EMBF - 63).pdf", "filesize": [{"value": "560 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 560000.0, "url": {"url": "https://meral.edu.mm/record/1343/files/Thidar Phyu (EMBF - 63).pdf"}, "version_id": "64956c1c-f646-4d2c-8c05-452a1ec9c05b"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thidar Phyu (EMBF - 63)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "INFLUENCING FACTORS OF CUSTOMER INTENTION ON KBZPAY MOBILE WALLET ADOPTION (Thidar Phyu, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001343", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1343", "relation": {}, "relation_version_is_last": true, "title": ["INFLUENCING FACTORS OF CUSTOMER INTENTION ON KBZPAY MOBILE WALLET ADOPTION (Thidar Phyu, 2019)"], "weko_shared_id": -1}