{"_buckets": {"deposit": "79fe4408-e4b4-48b0-b4cd-4ee6b839fb68"}, "_deposit": {"id": "1342", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1342"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1342", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1342", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ADOPTION ON THE MOBILE BANKING SERVICE OF CO-OPERATIVE BANK (CB) (Ma Khaing Thwe Sint, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The rapid growth of using technology by phones helped banks to achieve their goals. Mobile banking is often referred to as electronic banking. Mobile banking are two alternative channels (self-service and over the counter service). The objective of the study is to identify mobile banking services of Co-Operative Bank (CB) and customer adoption on mobile banking services in CB Bank. The descriptive research method is used, and the sampling technique is simple random sampling. A sample of 150 users was selected randomly and researcher extended the Technology Acceptance Model (TAM) framework. In the regression result, the study found that two Independent variables, Perceived Usefulness (PU) and Perceived Responsiveness (PR) are significant and positively affects on customer adoption of mobile banking service of CB Bank in Myanmar. This study suggested that private business banks in Myanmar ought to put more in mobile banking and other innovation of technology including special promotional communication drives to educate and reassure the ease of using mobile banking. It is important for the banking sector in liaison with the mobile service providers to focus on perceived ease of use factor in the future."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khaing Thwe Sint (MBF - 12).pdf", "filesize": [{"value": "854 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 854000.0, "url": {"url": "https://meral.edu.mm/record/1342/files/Khaing Thwe Sint (MBF - 12).pdf"}, "version_id": "03d0235a-5b0c-46d6-be19-e30c36ec25f0"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Htay Htay"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khaing Thwe Sint (MBF - 12)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER ADOPTION ON THE MOBILE BANKING SERVICE OF CO-OPERATIVE BANK (CB) (Ma Khaing Thwe Sint, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001342", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1342", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ADOPTION ON THE MOBILE BANKING SERVICE OF CO-OPERATIVE BANK (CB) (Ma Khaing Thwe Sint, 2019)"], "weko_shared_id": -1}