{"_buckets": {"deposit": "3a6e975a-5085-4bed-80e9-ca4d1ac1f6b9"}, "_deposit": {"id": "1333", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1333"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1333", "sets": ["1707206749823", "user-yueco", "1582963436320"]}, "author_link": [], "communities": ["yueco"], "control_number": "1333", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING USER ADOPTION OF E-PAYMENT SERVICES OF KBZ BANK (Ma Cho Zin Phyo, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study aims to analyze user adoption of e-payment services of KBZ Bank. The objectives of the study are to identify e-payment services of KBZ Bank and to analyze the factors influencing user adoption of e-payment services of KBZ Bank among Yangon University of Economics students. Both of primary data and secondary data are collected. Primary data are collected from students of Yangon University of Economics by using structured questionnaires. Secondary data are obtained from previous studies, reports, related books, journals, literature review, and internet websites. A sample of 150 users who adopted e-payment services of KBZ Bank is selected from Yangon University of Economics students. This study observes influencing factors such as attitude, subjective norms, perceived ease of use, perceived usefulness, trust, benefit and perceived security on user adoption of e-payment services. The finding revealed that attitude, subjective norms, trust and benefit have significant influence on user adoption of e-payment services. Perceived ease of use, perceived usefulness and perceived security do not have significant impact on the adoption of e-payment services. The result found that benefit is the most significant influence on user adoption of e-payment services. This study suggests that KBZ Bank should collaborate with programmers to identify and analyze the core and additional benefits that can be provided for users besides ensuring clear instructions and beneficial contents of e-payment services. This study suggests that marketer of KBZ Bank should try to understand what the customer needs in order to expand adoption of e-payment services."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Cho Zin Phyo (MCom - 8).pdf", "filesize": [{"value": "486 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 486000.0, "url": {"url": "https://meral.edu.mm/record/1333/files/Cho Zin Phyo (MCom - 8).pdf"}, "version_id": "79525913-a137-4e73-a943-75e2cd2aff6d"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Cho Zin Phyo (MCom - 8)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-11-01"}, "item_title": "FACTORS INFLUENCING USER ADOPTION OF E-PAYMENT SERVICES OF KBZ BANK (Ma Cho Zin Phyo, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1707206749823"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001333", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1333", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING USER ADOPTION OF E-PAYMENT SERVICES OF KBZ BANK (Ma Cho Zin Phyo, 2019)"], "weko_shared_id": -1}