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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

EMPLOYEE EMPOWERMENT AND CUSTOMER-ORIENTED BEHAVIOR IN PEGUIN MYANMAR ENGINEERING CO., LTD.

http://hdl.handle.net/20.500.12678/0000001329
http://hdl.handle.net/20.500.12678/0000001329
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7d861103-19a6-4a28-8272-418e283db7dd
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Hla Hla Win Htun (EMBA - 9).pdf (613 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title EMPLOYEE EMPOWERMENT AND CUSTOMER-ORIENTED BEHAVIOR IN PEGUIN MYANMAR ENGINEERING CO., LTD.
Language en
Publication date 2019-12
Authors
Hla Win Htun (EMBA - 9)
Description
The purposes of this study are to investigate the effect of employee empowerment
on customer-oriented behavior at Penguin Myanmar Engineering Co., Ltd. and to explore
the relationship between customer-oriented behavior and their job performance at
Penguin Myanmar Engineering Co., Ltd. In this study, descriptive quantitative method
and linear regression method were used. Primary data are collected from all 94 employees
with personal interview method. Secondary data was obtained from the previous study,
journal articles, textbooks and company. This study find that the structural empowerment
factors of information, resources and support have the significant positive effect on
customer-oriented behavior. Psychological empowerment has a significant positive effect
on customer-oriented behavior with two variables impact and competencies. In addition,
customer-oriented behavior has the significant positive effect on employees’ job
performance. These results show that there is relationship between customer-oriented
behavior and job performance in Penguin Myanmar Engineering Co., Ltd.
Identifier https://ecor.yueco.edu.mm/handle/123456789/817
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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