{"_buckets": {"deposit": "81d1ba1b-9385-4afc-957a-bb75e30d2251"}, "_deposit": {"id": "1324", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1324"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1324", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1324", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ATTITUDE TOWARDS CARDS USAGE IN AYEYARWADY BANK LIMITED", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This is the study on the customer attitude towards AYA card services provided by Ayeyarwady Bank (AYA Bank). The study focuses on card services practices of AYA Bank and analyze the customer attitude towards it. The method used in this study is the descriptive method. Structural questionnaires are asked through google form application on google platform and simple random sampling method is used in this study. Around 150 respondents are participated and collected for primary data this study. The data are collected through the use of 5-point Likert scale rating method in order to find out the level of customer attitude. This study could assist to understand the customer perception, affective, behavioral and beliefs components of attitude towards AYA Card Services. The result of this study indicates high level of positive attitudes on all 3 components of attitude. Referring to the analysis data, AYA Bank should focus more on AYA card fees and charges, the cards’ deal and discounts for customers, and to improve the reliability and credibility by using advance technology in mitigating fraud transaction, and also awareness campaigns should be conducted to enhance the knowledge of the customers regarding the security. Current services fee is higher than other, and it should be reduced for more positive customer attitude. The further study should make on the card service practices possibilities/trends among emergence of digital wallets, Cardless technologies and FinTech’s growth."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Than Hlaing (EMBF - 56).pdf", "filesize": [{"value": "686 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 686000.0, "url": {"url": "https://meral.edu.mm/record/1324/files/Than Hlaing (EMBF - 56).pdf"}, "version_id": "9b538f4a-d6d4-4c5e-91bd-97af4b88ce25"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Than Hlaing (EMBF - 56)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/716"}, "item_title": "CUSTOMER ATTITUDE TOWARDS CARDS USAGE IN AYEYARWADY BANK LIMITED", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001324", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1324", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ATTITUDE TOWARDS CARDS USAGE IN AYEYARWADY BANK LIMITED"], "weko_shared_id": -1}