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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

A STUDY ON SHIPPER ATTITUDE TOWARDS MIB SHIPPING AND LOGISTICS COMPANY LIMITED (Hmwe Pwint Kyaw Kyaw, 2019)

http://hdl.handle.net/20.500.12678/0000001313
http://hdl.handle.net/20.500.12678/0000001313
67db83f1-5175-4c39-a04d-75984f199dc1
8901ef30-af44-4b64-8ff3-420f040a0f18
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Hmwe Hmwe Pwint Kyaw Kyaw (EMBA - 19).pdf (629 Kb)
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Thesis
Upload type
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Title
Title A STUDY ON SHIPPER ATTITUDE TOWARDS MIB SHIPPING AND LOGISTICS COMPANY LIMITED (Hmwe Pwint Kyaw Kyaw, 2019)
Language en
Publication date 2019-12-01
Authors
Hmwe Pwint Kyaw Kyaw
Description
This thesis intends to examine the factors influencing shipper attitude towards the
MIB Shipping and Logistics Co., Ltd and to analyze the effect of shipper attitude on buying
behavior of shippers with MIB Shipping and Logistics Co., Ltd. In this thesis, the primary
data are collected from 120 customers by simple random sampling. Among influencing
factors, price, order release quality, and ordering procedure have significant positive
relationship with cognitive attitude. Price, scheduling, information quality, ordering
procedure, and ordering quality have significant positive effect on affective component.
Regarding conative attitude, price, scheduling, personal contact quality, and ordering
quality have significant positive impact on conative attitude. It was found that price is the
most influencing factors on all their attitudes. Among three personal attitudes, only
cognitive and conative component has strongly significant effect on buying behavior. Thus,
MIB should pay greatest attention to price factor and people with conative attitudes so that
it can get more customers and market shares.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yngon University of Economics
Dr. Sandar Htwe
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