{"_buckets": {"deposit": "3ad1e9a5-126b-4ce8-8ba8-4fc617264eef"}, "_deposit": {"id": "1301", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1301"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1301", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1301", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION ON RESTAURANTS IN YANGON (Khine Zar Thwe, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of the study are to analyze the influence of electronic word-of-\r mouth on behavioral intention, and to examine the effect of behavioral intention on\r restaurant selection in Yangon. The findings of the study show that social capital, tie\r strength, homophily, trust, and interpersonal influence have positive influence on attitude\r towards behavior. Subjective norms are influenced by homophily, trust, and interpersonal\r influence. Influencing factors of perceived behavioral control are tie strength, homophily,\r trust, and interpersonal influence. All dimensions of behavioral intention: attitude towards\r behavior, subjective norms, and perceived behavioral control, have positive effect on\r restaurant selection of consumers. Hence, restaurants should create and maintain good\r image and propagate electronic word-of-mouth about their restaurants to create customer\r purchase intention and selection on their restaurants."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khine Zar Thwe (MBA - 82).pdf", "filesize": [{"value": "640 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 640000.0, "url": {"url": "https://meral.edu.mm/record/1301/files/Khine Zar Thwe (MBA - 82).pdf"}, "version_id": "0e1d5ef6-68c0-4160-aa79-521393c370b6"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon Universtiyf of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yan Yan Myo Naing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khine Zar Thwe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION ON RESTAURANTS IN YANGON (Khine Zar Thwe, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001301", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1301", "relation": {}, "relation_version_is_last": true, "title": ["THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION ON RESTAURANTS IN YANGON (Khine Zar Thwe, 2019)"], "weko_shared_id": -1}