{"_buckets": {"deposit": "8b23765c-cfc9-4ec4-92a8-fbed1685d72a"}, "_deposit": {"created_by": 20, "id": "13003", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "13003"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00013003", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Purchase Intention and  Decision Toward Marine  Cargo Insurance Product in  Excellent Fortune Insurance (Tun Naing Oo, 2026)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study examines purchase intention and purchase decision toward marine \ncargo insurance at Excellent Fortune Insurance Myanmar. The study aims to identify factors \ninfluencing purchase intention and to analyze how purchase intention affects the purchase \ndecision for marine cargo insurance. A quantitative research approach was adopted. \nPrimary data were collected through structured questionnaires using five-point Likert \nscales from 80 marine cargo insurance clients in Yangon, selected through simple random \nsampling from a population of 100 clients. The study focuses on four independent variables \nattitude, price, corporate image, and brand image along with purchase intention and \npurchase decision. Descriptive statistics were used to analyze respondent profiles and \nperception levels, while reliability tests ensured internal consistency of the measurement \nitems. Pearson correlation and multiple regression analyses were applied to examine \nrelationships among the variables. The results indicate that price has the strongest effect \non purchase intention, while brand image also significantly influences purchase intention. \nPurchase intention demonstrates a strong association with purchase decision, indicating its \nimportance in the insurance decision-making process. The findings suggest that customer \nevaluations, pricing perceptions, and brand-related impressions collectively affect \nintention, which subsequently leads to actual purchase decisions. In addition, the study \nprovides practical insights for insurance practitioners to better understand customer \nbehavior and improve marketing and service strategies."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2026-08-19"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "TUN NAING OO.pdf", "filesize": [{"value": "69 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 69000.0, "url": {"url": "https://meral.edu.mm/record/13003/files/TUN NAING OO.pdf"}, "version_id": "38eac11d-f5a0-4643-a009-8847fb52bded"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Phu Pwint Nyo Win Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Tun Naing Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2026-02-01"}, "item_title": "Purchase Intention and  Decision Toward Marine  Cargo Insurance Product in  Excellent Fortune Insurance (Tun Naing Oo, 2026)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/13003", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2026-08-19"}, "publish_date": "2026-08-19", "publish_status": "0", "recid": "13003", "relation": {}, "relation_version_is_last": true, "title": ["Purchase Intention and  Decision Toward Marine  Cargo Insurance Product in  Excellent Fortune Insurance (Tun Naing Oo, 2026)"], "weko_shared_id": -1}