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Item

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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

EFFECT OF SUPPLY CHAIN MANAGEMENT PRATICES ON PERFORMANCE OF QR PAYMENT IN AGD PAY (Ma Me Zarchi Wint, 2019)

http://hdl.handle.net/20.500.12678/0000001297
http://hdl.handle.net/20.500.12678/0000001297
687a3c7e-34b6-4817-a9f8-d81db0ed65ec
9027f738-0e0c-4caf-8a6c-15f7f143fb1c
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Title
Title EFFECT OF SUPPLY CHAIN MANAGEMENT PRATICES ON PERFORMANCE OF QR PAYMENT IN AGD PAY (Ma Me Zarchi Wint, 2019)
Language en
Publication date 2019-12-01
Authors
Me Me Zarchi Wint (MBF - 42)
Description
This research is studied the effect of supply chain management practices on
performance of QR Payment in AGD Pay. The objectives of this study are to identify
supply chain practices and to establish the effect of supply chain management
practices on performance of QR Payment in AGD Pay. Primary data was collected by
use of a questionnaire by asking 40 employees of AGD bank at Head Office. This
study adopted regression analysis and descriptive statistics. In this study, customer
relationship, customer service, flow management, demand management, order
fulfillment, supplier relationship, product development and return management are
considered as independent variables. Performance is dependent variable. Performance
is measured by market share, profit and customer satisfaction. As per result, the study
shows that supply chain management practices positively influence performance of
the organization. Product development, demand management and return management
had influenced significantly to improve market share and customer satisfaction to
users because AGD pay is the technology service which is important to continuous
update. These factors are also important to improve performance because AGD pay
well prepared for demand in high transactions and immediately return/refund policies
are critical to create customer satisfaction. Therefore, this study recommends that
proper measures be put for each of the supply chain management practice that match
up with those of performance of AGD Pay. The management must establish policies
in supply chain and show a clear link on all performance indicators.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Daw Soe Thu
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