{"_buckets": {"deposit": "473c99c8-bf8b-404d-bacf-69a6883c2976"}, "_deposit": {"id": "1280", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1280"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1280", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1280", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This thesis intends to analyze the customer attitude on life insurance policy in Yangon and analyze the influencing factors on customer\u2019s buying intention of life insurance policies in Yangon, In order to meet the objectives, the analytical descriptive research method and the linear regression model are used. Primary data is collected by using convenient sampling method and collected from respondents who are the insurance customers with survey questionnaires. The secondary data is collected on the basis of organizational profile, official record, magazines, articles and publication on insurance sector in Myanmar. This study found the price factors is mostly influenced on customer\u2019s attitude because customers know premium plays the important role in life insurance and they also concerned about policy termination because it occurs when they stop premium payment. In addition, the study found that customers do not want to renew their current life insurance policy by them after it expires and customers also do not want to buy new product of life insurance."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nu Nu Lwin MBF.pdf", "filesize": [{"value": "404 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 404000.0, "url": {"url": "https://meral.edu.mm/record/1280/files/Nu Nu Lwin MBF.pdf"}, "version_id": "d8a87a7b-09e4-48a9-b41d-8ec60e67c1fe"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Soe Thu, Dr. Prof."}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nu Nu Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-23"}, "item_title": "THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY", "item_type_id": "21", "owner": "20", "path": ["1582963436320/1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001280", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1280", "relation": {}, "relation_version_is_last": true, "title": ["THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY"], "weko_shared_id": -1}