Log in
Language:

MERAL Myanmar Education Research and Learning Portal

  • Top
  • Universities
  • Ranking
To
lat lon distance
To

Field does not validate



Index Link

Index Tree

Please input email address.

WEKO

One fine body…

WEKO

One fine body…

Item

{"_buckets": {"deposit": "473c99c8-bf8b-404d-bacf-69a6883c2976"}, "_deposit": {"id": "1280", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1280"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1280", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1280", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This thesis intends to analyze the customer attitude on life insurance policy in Yangon and analyze the influencing factors on customer’s buying intention of life insurance policies in Yangon, In order to meet the objectives, the analytical descriptive research method and the linear regression model are used. Primary data is collected by using convenient sampling method and collected from respondents who are the insurance customers with survey questionnaires. The secondary data is collected on the basis of organizational profile, official record, magazines, articles and publication on insurance sector in Myanmar. This study found the price factors is mostly influenced on customer’s attitude because customers know premium plays the important role in life insurance and they also concerned about policy termination because it occurs when they stop premium payment. In addition, the study found that customers do not want to renew their current life insurance policy by them after it expires and customers also do not want to buy new product of life insurance."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nu Nu Lwin MBF.pdf", "filesize": [{"value": "404 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 404000.0, "url": {"url": "https://meral.edu.mm/record/1280/files/Nu Nu Lwin MBF.pdf"}, "version_id": "d8a87a7b-09e4-48a9-b41d-8ec60e67c1fe"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Soe Thu, Dr. Prof."}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nu Nu Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-23"}, "item_title": "THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001280", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1280", "relation": {}, "relation_version_is_last": true, "title": ["THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY"], "weko_shared_id": -1}
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY

http://hdl.handle.net/20.500.12678/0000001280
http://hdl.handle.net/20.500.12678/0000001280
5aae7a05-2794-4cd7-bed6-01d12ef3eb5f
473c99c8-bf8b-404d-bacf-69a6883c2976
None
Preview
Name / File License Actions
Nu Nu Nu Lwin MBF.pdf (404 Kb)
license.icon
Publication type
Thesis
Upload type
Publication
Title
Title THE FACTORS INFLUENCE ON BUYING INTENTION OF LIFE INSURANCE POLICY
Language en
Publication date 2020-12-23
Authors
Nu Nu Lwin
Description
This thesis intends to analyze the customer attitude on life insurance policy in Yangon and analyze the influencing factors on customer’s buying intention of life insurance policies in Yangon, In order to meet the objectives, the analytical descriptive research method and the linear regression model are used. Primary data is collected by using convenient sampling method and collected from respondents who are the insurance customers with survey questionnaires. The secondary data is collected on the basis of organizational profile, official record, magazines, articles and publication on insurance sector in Myanmar. This study found the price factors is mostly influenced on customer’s attitude because customers know premium plays the important role in life insurance and they also concerned about policy termination because it occurs when they stop premium payment. In addition, the study found that customers do not want to renew their current life insurance policy by them after it expires and customers also do not want to buy new product of life insurance.
Thesis/dissertations
Yangon University of Economics
Soe Thu, Dr. Prof.
Back
0
0
views
downloads
See details
Views Downloads

Versions

Ver.1 2020-03-08 15:38:10.504276
Show All versions

Share

Mendeley Twitter Facebook Print Addthis

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats
  • JSON

Confirm


Back to MERAL


Back to MERAL