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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON (Ei Mon Han, 2019)

http://hdl.handle.net/20.500.12678/0000001274
http://hdl.handle.net/20.500.12678/0000001274
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6823840e-bf50-49a1-842f-9161b9176d2c
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Ei Ei Mon Han (MBA - 12).pdf (939 Kb)
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Title
Title FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON (Ei Mon Han, 2019)
Language en
Publication date 2019-12-01
Authors
Ei Mon Han
Description
This study focuses on the factors influencing customer satisfaction and customer
loyalty of The Spicy House restaurant in Yangon. The data are collected from 400
respondents who have dining experience at the restaurant. According to the result, food
quality, perceived price and atmosphere have significant effect on customer satisfaction.
It is also that customer satisfaction has effect on customer loyalty of The Spicy House
restaurant in Yangon. Therefore, the study recommended that the restaurant owner needs
to emphasize food quality, customer service, perceived price and atmosphere in order to
gain customer satisfaction and loyal customers for their long term business success and
profit.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Kay Thi Soe
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