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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON

http://hdl.handle.net/20.500.12678/0000001274
http://hdl.handle.net/20.500.12678/0000001274
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Ei Ei Mon Han (MBA - 12).pdf (939 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON
Language en
Publication date 2019-12
Authors
Ei Mon Han (MBA - 12)
Description
This study focuses on the factors influencing customer satisfaction and customer
loyalty of The Spicy House restaurant in Yangon. The data are collected from 400
respondents who have dining experience at the restaurant. According to the result, food
quality, perceived price and atmosphere have significant effect on customer satisfaction.
It is also that customer satisfaction has effect on customer loyalty of The Spicy House
restaurant in Yangon. Therefore, the study recommended that the restaurant owner needs
to emphasize food quality, customer service, perceived price and atmosphere in order to
gain customer satisfaction and loyal customers for their long term business success and
profit.
Identifier https://ecor.yueco.edu.mm/handle/123456789/814
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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