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Kyaukse University
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Meiktila University
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Mohnyin University
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Myanmar Institute of Information Technology
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Myanmar Maritime University
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National Management Degree College
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Naypyitaw State Academy
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Pathein University
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Sagaing University
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Sagaing University of Education
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Taunggyi University
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Technological University, Hmawbi
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Technological University (Kyaukse)
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Technological University Mandalay
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University of Computer Studies, Mandalay
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University of Computer Studies, Meikhtila
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University of Computer Studies, Taungoo
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University of Dental Medicine Mandalay
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University of Dental Medicine, Yangon
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University of Mandalay
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University of Medicine Mandalay
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Yangon Technological University
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Yangon University of Distance Education
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Yangon University of Economics
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Yangon University of Education
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Yangon University of Foreign Languages
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Yezin Agricultural University
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New Index
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Item
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FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON (Ei Mon Han, 2019)
http://hdl.handle.net/20.500.12678/0000001274
http://hdl.handle.net/20.500.12678/000000127468366fa2-8023-4a25-bda2-8f0f5f9edf4b
6823840e-bf50-49a1-842f-9161b9176d2c
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON (Ei Mon Han, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Ei Mon Han | ||||||
Description | ||||||
This study focuses on the factors influencing customer satisfaction and customer loyalty of The Spicy House restaurant in Yangon. The data are collected from 400 respondents who have dining experience at the restaurant. According to the result, food quality, perceived price and atmosphere have significant effect on customer satisfaction. It is also that customer satisfaction has effect on customer loyalty of The Spicy House restaurant in Yangon. Therefore, the study recommended that the restaurant owner needs to emphasize food quality, customer service, perceived price and atmosphere in order to gain customer satisfaction and loyal customers for their long term business success and profit. |
||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Kay Thi Soe |