MERAL Myanmar Education Research and Learning Portal
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FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON
http://hdl.handle.net/20.500.12678/0000001274
http://hdl.handle.net/20.500.12678/000000127468366fa2-8023-4a25-bda2-8f0f5f9edf4b
c5ac5fbd-f689-404d-acdd-1e2ae82f4fd9
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Title | ||||||
Title | FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON | |||||
Language | en | |||||
Publication date | 2019-12 | |||||
Authors | ||||||
Ei Mon Han (MBA - 12) | ||||||
Description | ||||||
This study focuses on the factors influencing customer satisfaction and customer loyalty of The Spicy House restaurant in Yangon. The data are collected from 400 respondents who have dining experience at the restaurant. According to the result, food quality, perceived price and atmosphere have significant effect on customer satisfaction. It is also that customer satisfaction has effect on customer loyalty of The Spicy House restaurant in Yangon. Therefore, the study recommended that the restaurant owner needs to emphasize food quality, customer service, perceived price and atmosphere in order to gain customer satisfaction and loyal customers for their long term business success and profit. |
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Identifier | https://ecor.yueco.edu.mm/handle/123456789/814 | |||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Conference papaers | ||||||
Books/reports/chapters | ||||||
Thesis/dissertations |