Log in
Language:

MERAL Myanmar Education Research and Learning Portal

  • Top
  • Universities
  • Ranking
To
lat lon distance
To

Field does not validate



Index Link

Index Tree

Please input email address.

WEKO

One fine body…

WEKO

One fine body…

Item

{"_buckets": {"deposit": "da2218b1-27e0-4e19-9ef4-7f89f47b5c62"}, "_deposit": {"id": "1273", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1273"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1273", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1273", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICTES ON CUSTOMER SATISFACTION IN A BANK (Aung Than Moe, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This title is to study about the effect of customer relationship management practices on customer satisfaction in A Bank. The objectives of the study, it include two major objective as follows, to identify the Customer Relationship Management Practice of A Bank for their customers and to analyze the customer satisfaction levels of practices of customer relationship management in A Bank. The primary data will be collected by conducting personal interview with all customer by using structure questionnaires total of 100 customers of A Bank. Description method is mainly used. This study finds that A Bank could provide moderate level of customer satisfaction in terms of product information, behavior of employees, database management, customer problems solving, physical environment, social network interaction, and customer satisfaction in the mean of overall moderate result. This study suggests that A Bank employees should be more careful about customer actual perceived condition. According to the analysis of the study, it is found that A Bank can take the corrective and preventative action if they found the gaps between the customer satisfaction levels and their CRM practice. Therefore, A Bank’s human resource department needs to upgrade their policy for the improvement of the staff’s performance"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Than Moe (MBF - 5).pdf", "filesize": [{"value": "1083 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1083000.0, "url": {"url": "https://meral.edu.mm/record/1273/files/Aung Than Moe (MBF - 5).pdf"}, "version_id": "c280d697-1df1-49af-b9a7-b3a45fcca95e"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Yee Yee Thane"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Than Moe (MBF - 5)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICTES ON CUSTOMER SATISFACTION IN A BANK (Aung Than Moe, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001273", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1273", "relation": {}, "relation_version_is_last": true, "title": ["EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICTES ON CUSTOMER SATISFACTION IN A BANK (Aung Than Moe, 2019)"], "weko_shared_id": -1}
  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICTES ON CUSTOMER SATISFACTION IN A BANK (Aung Than Moe, 2019)

http://hdl.handle.net/20.500.12678/0000001273
http://hdl.handle.net/20.500.12678/0000001273
4413d775-03e2-442f-a095-f58e3e829d76
da2218b1-27e0-4e19-9ef4-7f89f47b5c62
None
Preview
Name / File License Actions
Aung Aung Than Moe (MBF - 5).pdf (1083 Kb)
license.icon
Publication type
Thesis
Upload type
Other
Title
Title EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICTES ON CUSTOMER SATISFACTION IN A BANK (Aung Than Moe, 2019)
Language en
Publication date 2019-12-01
Authors
Aung Than Moe (MBF - 5)
Description
This title is to study about the effect of customer relationship management practices on customer satisfaction in A Bank. The objectives of the study, it include two major objective as follows, to identify the Customer Relationship Management Practice of A Bank for their customers and to analyze the customer satisfaction levels of practices of customer relationship management in A Bank. The primary data will be collected by conducting personal interview with all customer by using structure questionnaires total of 100 customers of A Bank. Description method is mainly used. This study finds that A Bank could provide moderate level of customer satisfaction in terms of product information, behavior of employees, database management, customer problems solving, physical environment, social network interaction, and customer satisfaction in the mean of overall moderate result. This study suggests that A Bank employees should be more careful about customer actual perceived condition. According to the analysis of the study, it is found that A Bank can take the corrective and preventative action if they found the gaps between the customer satisfaction levels and their CRM practice. Therefore, A Bank’s human resource department needs to upgrade their policy for the improvement of the staff’s performance
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Yee Yee Thane
Back
0
0
views
downloads
See details
Views Downloads

Versions

Ver.1 2020-03-08 15:37:39.757867
Show All versions

Share

Mendeley Twitter Facebook Print Addthis

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats
  • JSON

Confirm


Back to MERAL


Back to MERAL