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Item

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FACTORS INFLUENCING THE CREDIT CARD USAGE IN MYANMAR PRIVATE BANKS (San San Nge, 2019)

http://hdl.handle.net/20.500.12678/0000001269
6d96a783-93dd-4c9a-83c9-6de47f5e4dcf
c3e274f1-09c2-479d-acac-9bf952130bfb
None
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San San San Nge (EMBF - 52).pdf (641 Kb)
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Thesis
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Title
Title FACTORS INFLUENCING THE CREDIT CARD USAGE IN MYANMAR PRIVATE BANKS (San San Nge, 2019)
Language en
Publication date 2019-12-01
Authors
San San Nge (EMBF - 52)
Description
This study aimed to analyze the factors influencing the credit cards usage in Myanmar Private Banks. To collect the primary data, a number of total 200 users of private commercial banks that they offer credit card service in Yangon are randomly selected. This study uses both primary and secondary data. To collect primary data, personal interviews with well-organized questionnaires are applied. To collect secondary data information are gathered from various sources of previous research papers. The survey includes respondents are credit card users who have relationship with credit card issuing banks in current period 2018-2019. Descriptive method is mainly used in the study.
This study analyses the four factors which are compulsive buying, impulsive buying, unique features of credit cards and cost of credit cards influencing the credit card usage. According to the survey result, compulsive buying and impulsive buying are relationship with credit card usage. Their credit card usage is affected by not only unique features of credit cards usage and but also cost of credit cards. Consequently, the credit card users and their usage are growing up and the credit card issuing banks face with risk of credit and customer complaint for their trouble in credit card usage. Thus, the credit card issued banks should not only review their credit policy, rules and regulations and also provided good service performance using advanced technology to their customers.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Daw Tin Tin Htwe
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